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Tech leaders weigh in on the upside and flipside of generative AI

CIO

We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks. In my experience, the algorithms from reputable firms do what they say on the tin but what really matters is where you position in the workflow.” A Trojan horse?

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Content Optimization 101: How to Rank Higher in Search

Similarweb

Search engines gather and rank all content produced per search query with crawlers and then run those rankings through algorithms to determine how relevant and high-quality content is, and therefore, what page of the search engine it appears on. . Keyword research is the first step in SEO copywriting and content creation in general.

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5 methods to adopt responsible generative AI practice at work

CIO

The rise of cloud platforms and module repositories means that writing modern applications is as much about gluing together components and APIs, refactoring existing code, optimizing environments, and orchestrating pipelines as it is about coming up with algorithms.

Copywrite 651
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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

In the growth phase, you have the advantage of early adopters and data to tailor marketing (and product development) strategies based on customer experiences. A compelling UVP is born out of brainstorming and experimentation. Follow the steps conversion copywriter Momoko Price recommends in her product messaging course : 1.