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Content Optimization 101: How to Rank Higher in Search

Similarweb

Keyword research is the first step in SEO copywriting and content creation in general. Next, brainstorm. For more targeted phrases, go to SimilarWeb and research which search terms your competitors are using to win traffic. Take a look at the two titles below and guess which one wins more clicks.

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Let’s determine your eligibility, find your B2B opportunities, identify tips specific to your business model, analyze an outreach email, explore your content with a checklist, and find an advantage for you in today’s article. Now, based on what you’ve learned, brainstorm an offering that might be appealing to this audience.

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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

In the growth phase, you have the advantage of early adopters and data to tailor marketing (and product development) strategies based on customer experiences. It will also make customers feel valued and appreciated, both of which are key to winning loyalty. A compelling UVP is born out of brainstorming and experimentation.