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Content Optimization 101: How to Rank Higher in Search

Similarweb

Keyword research is the first step in SEO copywriting and content creation in general. Next, brainstorm. For more targeted phrases, go to SimilarWeb and research which search terms your competitors are using to win traffic. Take a look at the two titles below and guess which one wins more clicks.

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15 Examples of Creative B2B Content Marketing Done Right

mention

Many creatives might work under more pressure than they would like, finding it difficult to “invoke the muse” or brainstorm ideas in tight spaces. Brainstorm First, Edit Later. Copywriting: The Definitive Guide. It is understandable. Imitation is the sincerest form of flattery, but avoid replication. Out of chaos comes order.

Marketing 350
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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

If you’re marketing a B2B company that hasn’t been doing local SEO: Know that the goal of local SEO is to make you as visible as possible online to any neighbor searching for what you offer so that you can win as many transactions as possible. Now, based on what you’ve learned, brainstorm an offering that might be appealing to this audience.

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5 SEO Lessons for the Modern Content Creator

Zoominfo

The bottom line: B2B marketers practiced in crafting valuable content for their audience will win over search engines and readers alike. Final Thoughts: SEO Lessons for Copywriters. Build an internal linking structure to encourage users to read other blog posts and information on your website. Another handy tool is Google Alerts.

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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

It will also make customers feel valued and appreciated, both of which are key to winning loyalty. A compelling UVP is born out of brainstorming and experimentation. Follow the steps conversion copywriter Momoko Price recommends in her product messaging course : 1. How do your brand and product compare to the competition?