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Content Optimization 101: How to Rank Higher in Search

Similarweb

Start with keyword research. Keyword research is the first step in SEO copywriting and content creation in general. Get inside your target audience’s head and research how they search for relevant content. Get inside your target audience’s head and research how they search for relevant content. Next, brainstorm.

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

If you’re marketing a B2B company that hasn’t been doing local SEO: Know that the goal of local SEO is to make you as visible as possible online to any neighbor searching for what you offer so that you can win as many transactions as possible. Document your research. Emphasize communication rather than selling in this environment.

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15 Examples of Creative B2B Content Marketing Done Right

mention

Many creatives might work under more pressure than they would like, finding it difficult to “invoke the muse” or brainstorm ideas in tight spaces. Brainstorm First, Edit Later. Copywriting: The Definitive Guide. It is understandable. Imitation is the sincerest form of flattery, but avoid replication. Out of chaos comes order.

Marketing 350
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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

Let customer and competitor research guide you. Use quantitative research to glean standardized facts related to users’ experience with your website, brand, or product features. Qualitative research gives you the why behind the what. A compelling UVP is born out of brainstorming and experimentation.

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5 SEO Lessons for the Modern Content Creator

Zoominfo

The bottom line: B2B marketers practiced in crafting valuable content for their audience will win over search engines and readers alike. Get started with six handy tips: Write list posts: Research shows list posts generate more backlinks than other content formats ( source ). Produce original data: Original research.