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CIO Brett Lansing’s five-point approach to building followership

CIO

You need to lower barriers to brainstorming and innovation,” he says. By “chaos” Lansing means something that is out of order — a process, department, tool, or the like — that if put in order presents an opportunity to build a competitive advantage. The true power of these forums is in their ability to create momentum, Lansing says.

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Quick Wins to Boost Ecommerce Results: Holiday 2022 Edition

E2M

So, you are probably brainstorming ideas to attract more leads and boost your eCommerce sales. Take advantage of this fact this holiday season. Take Advantage of Holiday Bundles. To your eCommerce success, Manish The post Quick Wins to Boost Ecommerce Results: Holiday 2022 Edition appeared first on E2M Solutions.

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War Gaming: Stress-test your competitive options

Fuld

Our workshops bring together employees from key departments to identify potential risks, anticipate competitors’ moves, and develop winning tactics and strategies. Fuld & Company has decades of experience in designing and facilitating war gaming workshops for companies across virtually all industries.

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8 Tips to Write a Persuasive Email

mention

Plenty of advantages come with using conversational language throughout your writing. If you follow the tips presented today, you’ll have a better chance of improving with each message and winning over subscribers with interesting, persuasive marketing emails. Boring, uninspired emails will not make your message more compelling.

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The four Es of AI: Keeping up with the trend that never sleeps

CIO

Brainstorm how generative AI could make your processes (and the people supporting those processes) more intelligent and productive. If you’re already using AI for some of the use-cases you brainstorm, no matter – record those too. Internally, start by looking at your value chain or the capabilities that deliver your value proposition.

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Content Optimization 101: How to Rank Higher in Search

Similarweb

Next, brainstorm. For more targeted phrases, go to SimilarWeb and research which search terms your competitors are using to win traffic. For example, looking at walmart.com and target.com , Walmart wins a large majority of relevant search traffic (69%) while Target lags behind with only 30%.To

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Competitive Advantage in a Commoditized Industry

Moz

In this article, you'll learn how to find, activate, and articulate your competitive advantage. You’ll discover how to identify unique strengths and innovative offerings that equate to competitive advantage through real, working examples so you can bring them to life in search. Barriers to competitive advantage. Far from it.