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Rebranding IT for the modernized IT mission

CIO

That definition was well ahead of its time and forecasted the current era’s machine learning and generative AI capabilities. What dataops, data governance, machine learning, and AI capabilities are IT developing as competitive differentiators?

IT 500
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CIO Brett Lansing’s five-point approach to building followership

CIO

You need to lower barriers to brainstorming and innovation,” he says. Lansing learned this not long after starting these meetings, about ten years ago at a previous employer, where the forums regularly drew 30 to 45 attendees. To help keep this focus, Lansing says it’s vital to celebrate small wins — progress, not perfection. “We

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MozCon 2019: Day Two Learnings

Moz

Get people involved in the mission and brainstorming as soon as possible. Use them to your advantage! Make your audience feel seen and you’ll win. This is how you win at voice search. Google may be using PAAs not to serve us immediately, but to learn more about searcher-query intent. Rip the bandaid off.

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8 Tips to Write a Persuasive Email

mention

Do you want to learn how to write persuasive marketing emails? Plenty of advantages come with using conversational language throughout your writing. This email would have less impact if it read “click here” or “learn more.” If so, you’re in the right place! In most cases, it will have the opposite effect.

Profiling 130
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The four Es of AI: Keeping up with the trend that never sleeps

CIO

And direct your colleagues to self-service channels so that they may access materials and learn at their own pace. Brainstorm how generative AI could make your processes (and the people supporting those processes) more intelligent and productive. Have them ready for impromptu meetings, town hall presentations, and other settings.

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Content Optimization 101: How to Rank Higher in Search

Similarweb

Next, brainstorm. For more targeted phrases, go to SimilarWeb and research which search terms your competitors are using to win traffic. For example, looking at walmart.com and target.com , Walmart wins a large majority of relevant search traffic (69%) while Target lags behind with only 30%.To Check out our step-by-step guide.

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Competitive Advantage in a Commoditized Industry

Moz

In this article, you'll learn how to find, activate, and articulate your competitive advantage. You’ll discover how to identify unique strengths and innovative offerings that equate to competitive advantage through real, working examples so you can bring them to life in search. Barriers to competitive advantage.