Remove Advantage Remove Brainstorming Remove Copywrite Remove Market Segmentation
article thumbnail

Marketing Objectives for the Product Lifecycle Growth Stage

CXL

At launch, marketing is based on customer behavior related to the problem your product solves. In the growth phase, you have the advantage of early adopters and data to tailor marketing (and product development) strategies based on customer experiences. A compelling UVP is born out of brainstorming and experimentation.