CIO

AUGUST 17, 2023

We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks. Where you see downsides are in marketing types and copywriters losing their jobs, but there will be new jobs created.” But overall, we see this as a huge opportunity. A Trojan horse?

Intellectual Property 613

Intellectual Property Copywrite Algorithm Brainstorming 613

mention

JULY 8, 2022

Mistake #15: Using the Wrong Metrics and Neglecting Analysis. In a study published by Influencer Intelligence, an influencer engagement resource (partnered with Econsultancy.com, a research and analysis group), it was found that 85% of marketers used ‘engagement data’ to measure the success of their influencer marketing campaign.

Marketing 212

Marketing Marketing Copywrite Brainstorming 212

CIO

APRIL 5, 2023

Start taking advantage of the opportunities to use LLMs to summarize and analyze documents, or generate text to explain concepts in more constrained scenarios where that information gets reviewed internally by people with expertise, rather than getting shown directly to your customers or other end users.

Copywrite 674

Copywrite Brainstorming Knowledge Information 674

CXL

FEBRUARY 3, 2022

In the growth phase, you have the advantage of early adopters and data to tailor marketing (and product development) strategies based on customer experiences. A compelling UVP is born out of brainstorming and experimentation. Follow the steps conversion copywriter Momoko Price recommends in her product messaging course : 1.

Marketing 85

Marketing Marketing Brainstorming Competitive 85