article thumbnail

Tech leaders weigh in on the upside and flipside of generative AI

CIO

We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks. Where you see downsides are in marketing types and copywriters losing their jobs, but there will be new jobs created.” But overall, we see this as a huge opportunity. A Trojan horse?

article thumbnail

19 Harmful Influencer Marketing Mistakes to Avoid

mention

Mistake #15: Using the Wrong Metrics and Neglecting Analysis. In a study published by Influencer Intelligence, an influencer engagement resource (partnered with Econsultancy.com, a research and analysis group), it was found that 85% of marketers used ‘engagement data’ to measure the success of their influencer marketing campaign.

Marketing 212
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 methods to adopt responsible generative AI practice at work

CIO

The Copilot tool coming to Excel promises an interactive way to get insights and ask questions about data in a sandbox that doesn’t change the underlying data, so any mistakes might take you down the wrong path but shouldn’t contaminate the original information for future analysis.

Copywrite 695
article thumbnail

5 Steps to Develop a Successful Instagram Marketing Strategy in 2022

mention

That means your copywriters, content writers, and social media managers must deeply understand who your ideal customer is and how to tailor Instagram content for them. We’re referring to a more in-depth analysis than the pain points you discovered in step one. Once you’re on the same page, dig deeper, check social media analytics.

Marketing 350
article thumbnail

Marketing Objectives for the Product Lifecycle Growth Stage

CXL

Look outwards, carrying out a competitor analysis by: Setting goals; Identifying the competition; Conducting a competitive usability investigation; Comparing value propositions; Interviewing competitor customers; Running competitive design analysis; Making a quantitative competitive investigation; Running a functional investigation.

article thumbnail

5 SEO Lessons for the Modern Content Creator

Zoominfo

Create content longer than 1,000 words: An analysis of 1,000 articles shows content with more than 1,000 words consistently receives a higher number of shares and links than shorter-form content ( source ). Final Thoughts: SEO Lessons for Copywriters. It’s not surprising—numbered lists make content easy to digest and scan online.