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Tech leaders weigh in on the upside and flipside of generative AI

CIO

We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks. Ivell adds that generative AI could create unwelcome competitive dynamics. “As But overall, we see this as a huge opportunity. A Trojan horse?

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19 Harmful Influencer Marketing Mistakes to Avoid

mention

In a survey of 330 respondents (149 agency representatives and 181 brand representatives) conducted by the influencer marketing platform, HypeAuditor, it was found that 41.34% of brands and 26.35% of agencies did not know which influencers their competition was working with. Mistake #15: Using the Wrong Metrics and Neglecting Analysis.

Marketing 212
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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

When sales increase and your marketing objectives shift towards creating a preference for your brand over the competition, you’re heading toward the growth stage of product lifecycle marketing. We try to be 10x better and more exciting than the competition.” – Nilan Peiris, VP of Growth at Wise. The result?

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5 SEO Lessons for the Modern Content Creator

Zoominfo

Create content longer than 1,000 words: An analysis of 1,000 articles shows content with more than 1,000 words consistently receives a higher number of shares and links than shorter-form content ( source ). Long-tail keywords are more specific and tend to have a lower search volume, but less competition.