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Tech leaders weigh in on the upside and flipside of generative AI

CIO

We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks. Where you see downsides are in marketing types and copywriters losing their jobs, but there will be new jobs created.” But overall, we see this as a huge opportunity. A Trojan horse?

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19 Harmful Influencer Marketing Mistakes to Avoid

mention

Before going further down this road, learn these common mistakes and save yourself time, money, and grief. Mistake #15: Using the Wrong Metrics and Neglecting Analysis. Brainstorm with others in your company to come up with a list of new, relevant verticals before beginning your next campaign. Source: Econsultancy.com.

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5 methods to adopt responsible generative AI practice at work

CIO

The Copilot tool coming to Excel promises an interactive way to get insights and ask questions about data in a sandbox that doesn’t change the underlying data, so any mistakes might take you down the wrong path but shouldn’t contaminate the original information for future analysis.

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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

In this article, you’ll learn how to develop a marketing strategy for the growth stage. A compelling UVP is born out of brainstorming and experimentation. Follow the steps conversion copywriter Momoko Price recommends in her product messaging course : 1. Learn whether the strategy (e.g., Pinpoint those that are unique; 3.

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5 SEO Lessons for the Modern Content Creator

Zoominfo

Whether you’re looking for a primer on SEO or just want to learn a few new digital content tricks, you’ve come to the right place. Create content longer than 1,000 words: An analysis of 1,000 articles shows content with more than 1,000 words consistently receives a higher number of shares and links than shorter-form content ( source ).