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Tech leaders weigh in on the upside and flipside of generative AI

CIO

We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks. But it’s still to be seen how generative AI replaces, rather than augments, human involvement in terms of information. But overall, we see this as a huge opportunity. A Trojan horse?

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19 Harmful Influencer Marketing Mistakes to Avoid

mention

This is an excellent video on purpose-driven marketing, which covers its benefits, challenges, as well as other important information on the topic. Ensuring that your brand’s story is correctly presented is on you, as the influencer may know nothing about your product or service beyond the information you offer.

Marketing 212
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5 methods to adopt responsible generative AI practice at work

CIO

Commit bots can also help developers write messages that include enough information to be useful to users and other developers, and generative AI could do the same for IT staff documenting upgrades and system reboots. And if the information you want doesn’t exist, the model will still attempt to create something plausible.

Copywrite 674
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5 Steps to Develop a Successful Instagram Marketing Strategy in 2022

mention

That means your copywriters, content writers, and social media managers must deeply understand who your ideal customer is and how to tailor Instagram content for them. We’re referring to a more in-depth analysis than the pain points you discovered in step one. Once you’re on the same page, dig deeper, check social media analytics.

Marketing 350
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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

Look outwards, carrying out a competitor analysis by: Setting goals; Identifying the competition; Conducting a competitive usability investigation; Comparing value propositions; Interviewing competitor customers; Running competitive design analysis; Making a quantitative competitive investigation; Running a functional investigation.

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5 SEO Lessons for the Modern Content Creator

Zoominfo

The goal of most search engines is to provide users with the most relevant and useful information for each search query. That said, crafting quality content takes substantial time and effort, particularly in an age with so much information readily available online. The Importance of SEO for Digital Content Creation.