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Marketing on a Budget: 10 Proven Strategies for Small Businesses to Make a Big Impact

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Making wise choices around it is a must if you intend to take your small business to the next level. Tap into your development and make the most of your own, unique brand. Source Build Your Credibility Once your target audience is aware of your business, the next step is to make sure your brand is reliable.

Marketing 167
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Millennial vs Gen-Z Marketing: 7 Key Differences Marketers Should Know

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If you think marketing to millennials is the same rodeo as marketing to Gen-Z, think again. Soon enough, millennials and Gen-Z will make up most of our workforce and will hold more spending power, so it’s important to brush up on exactly what makes them different so you can create marketing campaigns that cater to different markets.

Marketing 292
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Implement a Social Media Process for Your Marketing Team

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On any given day, a brand may upload an industry-relevant blog post on LinkedIn, an employee spotlight video on Instagram, or a viral meme on Twitter. Make Sure Everyone Knows Their Role and Responsibilities… Each team member plays an important role in your organization, and it is important to clearly define those roles for everyone.

Marketing 273
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Think small: Big trends in influencer marketing

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A marketing report created by Later and Fohr revealed that the Instagram influencers with the highest engagement rates are the ones with the lowest follower counts. The StarbucksPartners Instagram account features Starbucks employees sharing “what it means #ToBeAPartner.” Make it work for you. Make it work for you.

Marketing 157
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5 Proven Tips To Use Analytics to Improve Your Website in 2021

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5 Tips to make your website more appealing with analytics. Without overstuffing your page, your goal should be to make it easily navigable for your potential customers. Keep in mind that one of the most important things about link usage for SEO is making sure that your links are used naturally and provide value to your readers.

Advantage 300
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How to Develop an Optimized Ecommerce Product Video that Actually Generates Sales

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Whether you need to communicate key features, showcase important differentiators, or make people smile when thinking about your brand, optimized product videos are game changers to most marketing pushes. This, again, is no accident. Why use video for ecommerce? So, you may want to go for a different type of video for these.

Sales 157
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10 Ways to Boost Your Brand’s Authority in the New Normal

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When you’re seen as the brand authority in your industry, it’s easier to make that sale and get less resistance. People will think, “This brand knows exactly what I need in my business,” which makes it easier for them to want to work with you. User experience can make or break what people think about your brand.

Education 349