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How to Create and Set up Your Ideal Customer Profile

mention

Generating revenue is especially challenging during a global economic downturn, placing more pressure on sales reps to widen their pipelines and increase their efficiency. One of the most important tools that sales reps can use to achieve this is the Ideal Customer Profile (ICP). First, let’s define our terms.

Profiling 190
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15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! Sprout Social.

Research 233
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CIOs in transition: 5 tips for landing your next IT leadership job

CIO

Time feels like it slows down without your past job responsibilities, and you have to manage your schedule, which includes learning, networking, and taking care of your mental health. Rework your profile to target who you are now and where you are going, not who you were 10 years ago.

IT 554
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How Fake LinkedIn Profiles Can Cause Real Business Headaches

Zoominfo

You’ve probably seen questionable social media accounts trolling the comment section of your personal feed, or heard of scammers attempting to make a buck through fake Facebook or Instagram profiles. But recently, there’s been attention on a new frontier of fake social media accounts — business profiles on LinkedIn.

Profiling 130
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AI adoption accelerates as enterprise PoCs show productivity gains

CIO

To keep up, Redmond formed a steering committee to identify opportunities based on business objectives, and whittled a long list of prospective projects down to about a dozen that range from inventory and supply chain management to sales forecasting. “We We don’t want to just go off to the next shiny object,” she says. “We

Banking 812
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3 areas where gen AI improves productivity — until its limits are exceeded

CIO

According to a research report IDC released in November, based on a survey of over 2,100 business leaders and decision makers with responsibility for AI transformation, 71% of companies already using AI are seeing returns on their AI investments within 14 months, averaging $3.50 for every $1 spent. We did side-by-side testing,” he says.

IT 787
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15 ways to grow as an IT leader in 2024

CIO

Those challenges have IT leaders sharpening existing skills and developing new ones as ways to improve their leadership style, while others are exploring new opportunities or expanding work responsibilities to grow their executive profiles. We share and learn — across technologies, practical approaches, working frameworks. Claffey Jr.,

IT 807