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How to Create a Winning Brand Positioning Strategy

Crayon

You’d be unique because you’d be the only game in town. Market share is a zero sum game. If your brand existed in a vacuum, it’d be easy enough to convey your unique selling proposition to a prospect. Your product’s defining features would be yours and yours alone. You do have competitors.

Win 751
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The 2022 Holiday Gadgets & Games Report is Here!

Netbasequid

If your ideas of gaming and gadgets are limited to the 1980s, it’s time you hit the restart button! Gaming has grown, with the overall market expected to be $321.1 billion by 2026 as detailed in our Consumer and Market Intelligence Report: Gadgets and Games Gift Guide 2022.

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The 6 Market Intelligence Themes Driving H2 2023

Alpha Sense BI

Stumbling on key insights a day too late in today’s landscape means losing out on big wins. Swiftly pinpointing trends and analyzing them, then, becomes a crucial component of effective market intelligence (MI)—from strategy and business development, to IR, all the way to consulting.

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Building Winning Consulting Proposals During Economic Uncertainty

Alpha Sense BI

Below, we dive into how top consulting firms are weathering the economic downturn, what it takes to build proactive proposals that draw in business, and how market intelligence tools can benefit the process. The post Building Winning Consulting Proposals During Economic Uncertainty appeared first on AlphaSense.

Win 97
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Primary Intelligence Partners with Crayon to Launch the First Ever Technical Integration that Combines Win-Loss Data Analysis with Competitive Intelligence

Primary Intelligence

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

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Top 10 Market Intelligence Tools of 2021

Netbasequid

Brands need market intelligence tools that will inform strategic decision-making across their enterprise. As such, you need market intelligence tools that can not only scoop it up but package it in a way that makes sense. Tubular Intelligence. Crunchbase Pro. Trustpilot. Intricately. NetBase Quid. Crunchbase Pro.

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What Squid Games Teaches Brands About Consumer & Market Research

Netbasequid

The hit series, Squid Games, teaches us some key lessons about what to focus on this season – and how to use consumer and market research to stay top of mind with a fickle consumer base. And this is huge, as one can’t know how to play the games (and win) if you don’t understand the games themselves.