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What Squid Games Teaches Brands About Consumer & Market Research

Netbasequid

The hit series, Squid Games, teaches us some key lessons about what to focus on this season – and how to use consumer and market research to stay top of mind with a fickle consumer base. And this is huge, as one can’t know how to play the games (and win) if you don’t understand the games themselves.

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The 6 Market Intelligence Themes Driving H2 2023

Alpha Sense BI

Stumbling on key insights a day too late in today’s landscape means losing out on big wins. Swiftly pinpointing trends and analyzing them, then, becomes a crucial component of effective market intelligence (MI)—from strategy and business development, to IR, all the way to consulting.

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Top 10 Market Intelligence Tools of 2021

Netbasequid

Brands need market intelligence tools that will inform strategic decision-making across their enterprise. As such, you need market intelligence tools that can not only scoop it up but package it in a way that makes sense. Tubular Intelligence. Crunchbase Pro. Trustpilot. Intricately. NetBase Quid. Crunchbase Pro.

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Tech Giants Embrace Renewable Energy & Win Over Consumers

Netbasequid

Any enterprise faces its share of struggles these days, and market intelligence reveals people are overwhelmingly wary of large organizations’ environmental impacts. And we see tech giants leading the charge with market intelligence to help create options that can push that needle in the right direction.

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10 Market Research Trends in 2021

Netbasequid

Navigating the market with inadequate information is like fumbling around in the pre-dawn hours for your keys. Filling your coffers with consumer, competitive and market intelligence pulls back the curtains and opens the windows breathing new life into the way you do business. How Market Research Tools Have Evolved.

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Customer Research: A Complete Guide

Netbasequid

Customer research is what separates winning brands and agencies from their competitors, and ensures they maintain a comfortable lead in a competitive market. Different Types of Customer Research. There are two key types of research in which to bucket the rest – market research and customer research.

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Defining Formal Processes for Competitive Growth

Netbasequid

Is it really the optimal way to win new business? The journey doesn’t end.” – Michelle Obama, from Becoming As a consumer and market intelligence platform built to deliver contextual insights that reveal business trends, we knew a data-driven approach was key to success in all things.