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13 Best Marketing Books Worth Reading In 2023

mention

Whether you are a seasoned pro or just entering the field, there is always something to learn in the evolving world of marketing. That’s why we put together a list of the best marketing books to help you stay ahead of the curve. As compared to other marketing books, “Social Media ROI” is much more tactical.

Copywrite 260
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Microsoft’s latest OpenAI investment opens way to new enterprise services

CIO

And as an investor it can expect some return on its capital, although this will be limited by OpenAI’s status as a capped-profit company governed by a nonprofit. Conversing with ChatGPT is entertaining, but the beta version available today is not terribly useful for enterprise purposes.

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Capturing the Cultural Zeitgeist with Trend Tracking

Netbasequid

The exercise offers a bevy of exciting and unknown opportunities just waiting to be discovered, and we discussed how this benefits the media and entertainment industry in our latest interview with Jeremy Whitham, Strategist in Customer Success at NetBase Quid. And how does it help with marketing? I’d watch the show as a fan on Sunday.

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Domain Capital Advisors Serves as Lead Lender to Blackstone Purchase of Allstate Life Insurance Company and Subsidiaries

Wink Intel

ATLANTA–( BUSINESS WIRE )–Domain Capital Group, LLC, a comprehensive private investment management services firm, today announced its subsidiary, Domain Capital Advisors, served as the lead lender to Blackstone managed entities in its recent $2.8 It propels our credit practice past $2.5

Capital 40
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How to Attract New Customers and Drive More Sales with TikTok Marketing

CXL

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. Above all else, make entertaining videos. GWI research into how people use social media revealed that the majority of people mainly use TikTok to find entertaining content (i.e. content receivers).

Sales 95
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Ultimate Guide to Working With Micro-influencers in 2022 [TikTok, Twitch, and beyond]

mention

Micro-influencers entered our social awareness in 2017 when the marketing world started taking notice of these niche content creators online. Start by getting clear on your influencer marketing goals. Is it entertaining, educational, or inspirational? How to Vet Micro-influencer Partnerships.

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The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Recently, we published The Ultimate List of Marketing Podcasts. Join host, Matt Heinz, president of Heinz Marketing on this fast-paced, power-packed program. Martin Brossman and Greg Hyer help sales and marketing professionals understand social selling and digital sales strategies they can use in their sales and marketing efforts.

Sales 269