CIO

OCTOBER 20, 2022

It will be a busy time for scammers and fraudsters too as they send out coupons, deals and offers to consumers, and even thank-you vouchers to employees, purporting to come from organizations and brands they trust. Whaling: Emails sent to senior executives such as CEOs or CFOs as part of a high-profile targeting scam.

Banking 874

Banking Security Security Win 874

CIO

JANUARY 25, 2024

Jim Chilton is an award-winning CIO who serves as the chief technology officer of Cengage Group, an innovative disruptor in the edtech space. As a business and technology executive, Chilton leverages his unique experiences to drive innovation and optimize technology throughout the company. It was an incredible learning opportunity.

Technology 638

Technology Technology Sales Learning 638

CIO

NOVEMBER 9, 2022

Data-informed decision-making is a key attribute of the modern digital business. One potential solution to this challenge is to deploy self-service analytics, a type of business intelligence (BI) that enables business users to perform queries and generate reports on their own with little or no help from IT or data specialists.

Human Resources 843

Human Resources Analysis Business Intelligence Sales 843

mention

AUGUST 5, 2022

A person needs food, cars need fuel, Instagram influencers need likes, and businesses need leads. Let’s talk about LinkedIn automation tools that provide a 24/7 business presence on the site and speed up customer search. Table of Contents: Sales Navigator Expandi Phantombuster Dux-Soup MeetAlfred We-connect.

Profiling 334

Profiling Sales Win Startups 334

Zoominfo

OCTOBER 22, 2021

The business world is full of terms that sound similar but carry different meanings — the kind of terms that newcomers (and those who should know better) are prone to trip on. You can add “business development vs. sales” to that long list. Sales is, well, sales: bringing your product to your target market.

Sales 130

Sales Market Segmentation Business Research 130

CIO

NOVEMBER 8, 2023

According to IDC’s July 2023 Future Enterprise Resiliency & Spending (FERS) survey of 856 senior IT and business managers in large enterprises, the IT line items most affected, in addition to rising tech salaries, include SaaS and PaaS costs. But despite such challenges, CIOs say they’re meeting them head on. Here’s how.

IT 777

IT Gaming Win Knowledge 777

Zoominfo

AUGUST 26, 2021

SaaS, and business in general, is full of terms that sound similar but carry different meanings, the kind of terms that newcomers (and sometimes those who should know better) are prone to trip on. You can add “business development vs. sales” to that long list.

Sales 130

Sales Market Segmentation Business Benchmarking 130

Aqute Intelligence

APRIL 25, 2024

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. This article is your guide to deploying LinkedIn effectively to gather competitive intel that can significantly impact your business strategies. sales, product development team, marketing team). by region, industry, or product).

Competitive Intelligence 147

Competitive Intelligence Competitive Intelligence Intelligence 147

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. That’s where your streamlined, four-stage sales funnel comes in.

Sales 179

Sales Profiling Win Research 179

Zoominfo

JULY 26, 2023

For years, go-to-market leaders lived by the laws of growth through sales capacity. Here’s how ZoomInfo can help teams of all sizes modernize their go-to-market strategies and win the race for productivity. “Sales teams are building data pipelines over here, marketing teams are building data pipelines over there.

Sales 130

Sales Marketing Marketing Profiling 130

Primary Intelligence

APRIL 13, 2020

One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. What are the unique win loss reasons for each individual sales rep? Download eBook.

Win 106

Win Loss Battlecard Advantage 106

Primary Intelligence

APRIL 13, 2020

One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. What are the unique win loss reasons for each individual sales rep? Download eBook.

Win 104

Win Loss Battlecard Advantage 104

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? The ultimate goal is to guide your prospects through the sales funnel until they eventually make a purchase. How to Prospect: Step by Step.

Sales 208

Sales Gaming Intelligence Intelligence 208

Owler

FEBRUARY 21, 2022

What is a Customer Profile? The truth about marketing is that your business can’t be everything to everyone. Start with a customer profile. Also known as a consumer profile, a customer profile tells you everything you need to know about your current customers. The customer profile differs from a buyer persona.

Profiling 59

Profiling Win Sales Intelligence 59

Zoominfo

OCTOBER 29, 2020

Winning large business contracts leads to increased revenue — but selling solely to large enterprises isn’t necessarily sustainable for a sales strategy. SMBs differ from enterprises in clientele, goals, and needs, but stepping up your SMB sales game can eventually increase your revenue. What is Considered SMB?

Sales 173

Sales Gaming Banking Profiling 173

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. That’s where your streamlined, four-stage sales funnel comes in.

Sales 130

Sales Profiling Win Research 130

mention

NOVEMBER 11, 2022

The 3 pillars of local SEO are: The proximity of the business to the searcher The prominence of your business online The relevance to the search query. If you are a small business, local SEO is your way forward. Tip 1: Set Up Google Business Profile. Tips for developing an effective local SEO strategy.

Profiling 271

Profiling Win Commerce Advantage 271

Zoominfo

JULY 5, 2023

At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals.

Win 130

Win Startups Profiling Sales 130

Fuld

NOVEMBER 1, 2021

This was leading to negative articles in the national and business press, the erosion of customer confidence and trust, and, in some cases, the loss of large—scale contracts. We then provided a Counterpoint for our client for each of these Points, highlighting how they compared to the competitor, for tactical use by their sales team.

Battlecard 52

Battlecard Competitive Intelligence Win Competitive 52

mention

MARCH 1, 2024

Your small business is your child. A perk of starting a small business is that you don’t need to take huge leaps to progress. Marketing for small business es. Making wise choices around it is a must if you intend to take your small business to the next level. Let’s go back to where it all started.

Marketing 167

Marketing Marketing Business Human Resources 167

CIO

JANUARY 5, 2023

Low-code/no-code visual programming tools promise to radically simplify and speed up application development by allowing business users to create new applications using drag and drop interfaces, reducing the workload on hard-to-find professional developers. Derek Lichtenwalner, IS/IT business analyst, Blue Triton Brands.

IT 776

IT Startups Security Security 776

Owler

FEBRUARY 3, 2022

Sales Intelligence to Streamline Your Data The B2B data that informs the sales process and enables sales teams to find quality leads is acquired from many sources. Sales intelligence helps to deliver this data. Owler Pro is one such platform that provides in-depth company data on millions of public and private businesses.

Sales 75

Sales Intelligence Intelligence Profiling 75

Zoominfo

MARCH 8, 2021

Every data point helps your revenue team (sales, marketing, and customer success) determine if this lead fits your ideal customer profile (ICP). Afterward, they’re either disqualified or passed onto sales teams. Waiting until leads provide more information through progressive profiling. Instead, it’s a chase.

Profiling 246

Profiling Sales Win Information 246

Zoominfo

SEPTEMBER 12, 2018

Today’s sales professionals have more ways than ever to get in touch with prospects. And yet, sales reps can’t escape the most common and often the most frustrating method of sales prospecting communication—and that’s voicemail. . Consider these statistics ( source ): 15% of a sales rep’s time is spent leaving voicemails.

Sales 210

Sales Briefing Profiling Win 210

Fuld

SEPTEMBER 5, 2023

Unlock Your Competitive Edge with our Business Battle Card Strategy Imagine watching a sports game from the sidelines, shouting your opinions at the players. Now, imagine you’re an executive relying on Battle Cards full of generic, off-the-shelf information to guide your sales team. The result?

Business 52

Business Primary Research Briefing Gaming 52

Fuld

SEPTEMBER 5, 2023

Unlock Your Competitive Edge with our Business Battle Card Strategy Imagine watching a sports game from the sidelines, shouting your opinions at the players. Now, imagine you’re an executive relying on Battle Cards full of generic, off-the-shelf information to guide your sales team. The result?

Business 52

Business Primary Research Briefing Gaming 52

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

Sales 130

Sales Profiling Gaming Win 130

mention

APRIL 20, 2022

Apart from this, it is now more than ever crucial for social selling and recruitment because most businesses have gone remote, which doesn’t look like it will change completely anytime soon. Personal branding is a big topic in online business. We all know sales is a cut-throat game. Social Selling. Source: Agile CRM.

Profiling 337

Profiling Knowledge Loss Gaming 337

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion? Awareness Stage 2.

Sales 130

Sales Research Loss Intelligence 130

Zoominfo

MAY 11, 2020

There’s a lot to think about when developing an annual sales plan to support your organization’s strategy and objectives: New customer acquisition, customer retention, increasing share of wallet, resource budgeting … just to name a few. But don’t forget about your sales territory plan. What is a Sales Territory Plan?

Sales 100

Sales SWOT Loss Market Segmentation 100

Aqute Intelligence

AUGUST 2, 2023

Public perception is a huge driver for business success. AdForum allows you to create your company profile and connect with ad agencies and marketing executives around the world. It’s an international directory of advertising professionals where you can view other companies’ profiles to gather data.

Competitive 130

Competitive Analysis Competitive Intelligence Competitor Analysis 130

Zoominfo

OCTOBER 29, 2020

Winning large business contracts leads to increased revenue — but selling solely to large enterprises isn’t necessarily sustainable for a sales strategy. SMBs differ from enterprises in clientele, goals, and needs, but stepping up your SMB sales game can eventually increase your revenue.

Sales 100

Sales Gaming Banking Profiling 100

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Sales 201

Sales Marketing Marketing Brainstorming 201

Zoominfo

MARCH 21, 2022

The Great Resignation: Behind the Numbers MIT’s Sloan School of Management partnered with Revelio Labs to analyze more than 34 million online employee profiles to determine the true extent of shifts in the workplace. The question is what can employers do to mitigate the impact of this trend and keep employee turnover at manageable levels.

Sales 100

Sales Human Resources Retail Advantage 100

Owler

JUNE 9, 2022

How does your sales team nail sales outreach the right way? We can all agree that the 'spray and pray' outreach strategy to reach your sales prospects is over. Whichever it may be, we roll our eyes and smash the delete button, or if this is your 1,000th sales email of the day… send it straight to spam.

Sales 78

Sales Sports Research Profiling 78

Zoominfo

JUNE 15, 2020

Most other sales development representatives could say something similar. Sales Voicemail Statistics Today’s sales professionals have more ways than ever to get in touch with prospects. And yet, sales reps can’t escape the most common and frustrating method of sales prospecting communication — voicemail.

Sales 113

Sales Profiling Briefing Research 113

Owler

JANUARY 13, 2022

Convert Knowledge into Customers & Sales When it comes to converting a sale, knowledge is power. Here at Owler, we provide sales teams with exclusive information about prospective businesses and future clients to help you build stronger relationships.

Sales 59

Sales Knowledge Profiling Competitive Intelligence 59