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Win/Loss Analysis: Everything You Need to Know

Crayon

Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. By the time you’re done reading, you’ll have an answer to each of the following: What is win/loss analysis?

Loss 617
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Step 1 to becoming a business-savvy CIO

CIO

Business alignment is often heralded as a key tenet of successful IT strategies. Popular ways of ensuring IT efforts align with business goals range from co-developing strategic plans with executives on the business side of the company to actively collaborating with business users on projects aimed to derive more value from their efforts.

Business 650
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Software vendors offer AI sales boost for retail at NRF show

CIO

Sales statistics Two recent surveys concur that only a tiny minority of retailers have no plans to implement AI today. SAP keeps a human in the loop here: If business users are happy with the system’s recommendations, they can easily transfer them to the procurement system to automate the creation of purchase orders.

Retail 591
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Atos contemplates fire sale as break-up plan falters

CIO

French IT services company Atos is floundering as it seeks to refocus its business. Negotiations over the sale of its legacy infrastructure services business are dragging on, and the company is contemplating the sale of more profitable activities such as its big data and security business to meet debt repayment obligations.

Sales 711
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Atos staves off bankruptcy, casts wider net for refinancing

CIO

But the company is out of ideas for finding new money after the collapse of plans to sell its legacy infrastructure management business to an investment fund and its big data business to Airbus. But negotiations to sell that business to investment fund EP Equity Investment collapsed in February 2024. Another project to raise €1.8

Loss 627
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Why Traditional Win Loss is Dead

Primary Intelligence

Traditional win loss analysis is dead. Having been in the industry for over 20 years, we’ve seen the struggles of traditional win loss analysis and how it impacts businesses of all shapes and sizes. The Issues with Traditional Win Loss. Most companies do not have a win loss expert in-house. We’re sorry, but it is.

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Tips for Choosing a Win Loss Platform

Primary Intelligence

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore. Data Integrity.

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