Primary Intelligence

OCTOBER 24, 2019

Win Loss Analysis continues to gain popularity as a buzz word for self-help improvement within sales and marketing teams. You can’t do a couple of half-baked actions on the side of everyday business and expect it to be the equivalent of a full-blown win loss analysis program. But it isn’t a quick fix.

Loss 104

Loss Win Analysis Sales 104

Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

Competitive Intelligence 104

Competitive Intelligence Loss Win Data Analysis 104

Primary Intelligence

OCTOBER 24, 2019

Win Loss Analysis continues to gain popularity as a buzz word for self-help improvement within sales and marketing teams. You can’t do a couple of half-baked actions on the side of everyday business and expect it to be the equivalent of a full-blown win loss analysis program. But it isn’t a quick fix.

Loss 81

Loss Win Analysis Sales 81

Primary Intelligence

JANUARY 19, 2022

Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer.

Sales 160

Sales Battlecard Win Loss 160

Cooperative Intelligence Blog

FEBRUARY 9, 2017

Recently I was interviewed about Win Loss analysis. Question: Why did you write this book, Win/Loss Analysis ? Ellen: There wasn’t a book written on Win/Loss analysis and every time I complete a Win/Loss project, and my client makes the changes that I recommend, they make more money.

Loss 100

Loss Win Analysis Market Segmentation 100

Cooperative Intelligence Blog

APRIL 6, 2017

I just had another client tell me he was getting pushback from his salesforce to do Win/Loss analysis. They felt that win/loss analysis would be a critique of them, and only them. The objective of Win/Loss analysis is to win and retain more business, not to critique sales people.

Loss 100

Loss Win Analysis Knowledge 100

Zoominfo

MARCH 16, 2017

A win/loss analysis reveals why and how a sales opportunity turned into a new customer (or not). Making the most out of this feedback, by creating a report, is crucial to improving future sales processes. What Is A Win/Loss Analysis? What was your perception of the sales team? Were they helpful?

Loss 100

Loss Win Analysis Sales 100

Primary Intelligence

OCTOBER 13, 2021

Most often, buyers described missteps in the sales experience as the reason for lost business – even above price or product features. However, according to a study by Gartner1, sellers will often blame their losses on pricing and feature issues, or claim it as an accident and credit their wins to their own heroics.

Analysis 164

Analysis Sales Loss Win 164

Cooperative Intelligence Blog

JUNE 29, 2016

In May, I was honored to give a Win/Loss analysis webinar, as part of the competitive intelligence #IntelCollab series facilitated by Craig Fleisher, Chief Learning Officer at Aurora WDC. You can view the slides and listen to the webinar entitled: Win/Loss Analysis Captures and Keeps New Business.

Loss 100

Loss Win Analysis Competitive Intelligence 100

Primary Intelligence

JUNE 10, 2021

As sales leaders, we face tough challenges. Your reps can call a thousand leads, pitch a thousand pitches, and send out a thousand proposals, but without a thorough understanding of what your buyers truly care about, your win rates will always suffer. Every sales rep is different. Understand your rep’s strengths and weaknesses.

Sales 192

Sales Win Competitive Landscape Loss 192

Cooperative Intelligence Blog

JULY 28, 2016

Earlier this year, I was honored to give a Win Loss analysis webinar, as part of the competitive intelligence #IntelCollab series facilitated by Craig Fleisher, Chief Learning Officer at Aurora WDC. You can view the slides and listen to the webinar entitled: Win/Loss Analysis Captures and Keeps New Business.

Loss 100

Loss Win Analysis Business 100

Aqute Intelligence

AUGUST 30, 2023

Now, imagine not having to go very far at all to find it – because it’s right there, within your business. Your sales team. Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams.

Competitive Intelligence 130

Competitive Intelligence Competitive Sales Intelligence 130

Primary Intelligence

APRIL 13, 2020

One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. What are the unique win loss reasons for each individual sales rep?

Win 106

Win Loss Battlecard Advantage 106

Primary Intelligence

APRIL 13, 2020

One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. What are the unique win loss reasons for each individual sales rep?

Win 104

Win Loss Battlecard Advantage 104

Primary Intelligence

SEPTEMBER 29, 2021

Most often, buyers described missteps in the sales experience as the reason for lost business – even above price or product features. This disconnect between why sellers think they lose and why they really lose according to their buyers is why buyer feedback is so crucial to helping sales teams increase win rates.

Sales 129

Sales Win Loss Competitive Intelligence 129

Zoominfo

APRIL 30, 2021

Here’s what the data says: According to a recent ZoomInfo survey of approximately 600 sales and marketing professionals, 54% of respondents said their organization hosted virtual events, while 40% stopped hosting events completely after the pandemic began in 2020. Rather than splitting new business from customers, we bucketed follow-ups, and.

Loss 264

Loss Sales Win Marketing 264

Aqute Intelligence

JANUARY 17, 2024

The definition of a winning edge in the business world nowadays requires more than just savvy marketing campaigns and brilliant services. It’s about understanding your competition and using that knowledge to drive your business forward. Just like any other business process, success comes with quantifiable metrics.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

mention

MARCH 27, 2023

If you’re someone who has experience with trying to grow a business, you’re no stranger to the challenges of acquiring new customers and the pain caused by the loss of the customers you had on board. Are you wondering which offers your business a better return on investment (ROI), particularly when you can’t pour resources into both?

Business 130

Business KPI Win Loss 130

Zoominfo

SEPTEMBER 29, 2022

What happens on a sales call is pretty magical,” Schuck says. For people who built that product to not be front and center when that’s happening is a huge loss.” Bringing your product team to the sales floor doesn’t just benefit the product roadmap. Pulling product leads into sales calls isn’t an easy shift to manage.

Sales 130

Sales Loss Win Knowledge 130

Fuld

NOVEMBER 1, 2021

This was leading to negative articles in the national and business press, the erosion of customer confidence and trust, and, in some cases, the loss of large—scale contracts. We then provided a Counterpoint for our client for each of these Points, highlighting how they compared to the competitor, for tactical use by their sales team.

Battlecard 52

Battlecard Competitive Intelligence Win Competitive 52

Ellennaylor

JANUARY 17, 2018

This is our third blog of the widely used SWOT (strengths, weaknesses, opportunities and threats) analysis to assess the value of Win/Loss analysis. This blog outlines the opportunities and threats of Win Loss analysis. Win/Loss Interviews Provide Deep Insight. Win/Loss Analysis Doesn’t Just Help Wins.

Loss 40

Loss Win Analysis SWOT 40

Zoominfo

MAY 11, 2020

There’s a lot to think about when developing an annual sales plan to support your organization’s strategy and objectives: New customer acquisition, customer retention, increasing share of wallet, resource budgeting … just to name a few. But don’t forget about your sales territory plan. What is a Sales Territory Plan?

Sales 100

Sales SWOT Loss Market Segmentation 100

Evalueserve

OCTOBER 6, 2021

Competitive Intelligence (CI) gives sales teams critical information surrounding competitors, markets, and customers, which are all key factors when making strategic decisions. If done right, CI tools will empower sales and business development teams to: Get a better understanding of their targeted customers. Amazing even.

Competitive Intelligence 52

Competitive Intelligence Competitive Sales Intelligence 52

Ellennaylor

MAY 1, 2018

Last week, I gave a webinar for the Minnesota SCIP chapter entitled, Win/Loss Analysis: How to Capture and Keep the Business You Want. Check out my Win/Loss presentations to help boost your Win/loss program from my Slideshare presentations. They also won’t give a Win/Loss interview for free.

Loss 40

Loss Win SCIP Value Chain 40

Zoominfo

MAY 17, 2018

Are your sales forecasts tied to reality? Is sales forecast accuracy more of a pipedream within your sales organization? Does the speed of your sales pipeline resemble molasses? In fact, less than half of all forecasted sales opportunities actually result in a sales win.

Sales 232

Sales Loss Win Management 232

Ellennaylor

NOVEMBER 17, 2017

Adopt these 7 Win Loss Tips to Improve Sales and Customer Receptivity to Win Loss interviews. Don’t Let Sales Conduct Your Company’s Win/Loss Interviews. Research from the book, “From a Good Sales Call to a Great Sales Call,” indicates: Salesperson’s assessment is totally wrong — 32%.

Loss 40

Loss Win Analysis Competitive Intelligence 40

Zoominfo

APRIL 30, 2021

Here’s what the data says: According to a recent ZoomInfo survey of approximately 600 sales and marketing professionals, 54% of respondents said their organization hosted virtual events, while 40% stopped hosting events completely after the pandemic began in 2020. The real difference, McCallion says, is in the speaking session s.

Loss 130

Loss Win Sales Marketing 130

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion? Awareness Stage 2.

Sales 130

Sales Research Loss Intelligence 130

Zoominfo

MARCH 8, 2022

You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. Let’s dive deeper into what qualifies as bad data, what it actually costs businesses, and why you should switch from poor-quality to high-quality data.

Business 130

Business Sales Market Intelligence Loss 130

Primary Intelligence

JULY 7, 2021

Therefore, it’s important that sales and marketing have a deep understanding of who their competitors are, what their competitors are doing, and how they can best position themselves against competitors in an ever-changing market. With more feedback, you’ll be able to see trends and identify why you win and lose against specific competitors.

Analysis 189

Analysis Competitive Win Competitive Positioning 189

Netbasequid

FEBRUARY 5, 2021

2020 was a wash for many businesses, but this year is starting off strong. Let’s see how brands are partnering social media intelligence with Shopify’s livestream functionality to win big in 2021! And some interesting stats to have in mind: Livestream shopping app, NTWK , processed $1 million in sales in ten minutes.

Win 98

Win Intelligence Intelligence Entertainment 98

Zoominfo

MARCH 21, 2022

Public-facing roles, in particular, saw heavy losses. Data from Harvard Business Review suggests that from 2020–21, the global healthcare and technology sectors experienced higher-than-average turnover rates, recording increases in employee attrition of 3.6% This has reconfigured a strongly candidate-driven recruitment landscape.

Sales 100

Sales Human Resources Retail Advantage 100

Smart Data Collective

DECEMBER 18, 2020

The platform is primarily designed to help businesses and site owners to understand how visitors are interacting with their pages. The arrival of a flaw within arguably the world’s most advanced free-to-use website analytics engine is a huge concern for Google and eCommerce business owners alike. Befriend Your Filters.

Business 210

Business Security Security Loss 210

Data Hut

JULY 23, 2020

Businesses need to improve engineering and design and to develop the features and personalization their customers want. In this product-led era, companies with the best product experience win. Product Intelligence is a lot more than aggregating product data for sales. By now, everyone has figured out that data means opportunity.

Win 84

Win Intelligence Intelligence Competitor Analysis 84

ArchIntel

NOVEMBER 2, 2021

The CI senior manager must be capable of analyzing data, distilling it and communicating insightful and actionable business intelligence for strategic decision-making. Prior experience in leading and implementing successful win-loss programs, as well as managing 3rd party vendors are also being sought.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Evalueserve

JANUARY 28, 2021

Market Intelligence can be a daunting task to start for a business—it takes a lot of time to complete all the necessary research before even getting down to the analysis and implementation. By the end of reading this blog, you should be ready to implement Market Intelligence into your 2021 business plan. . Renewal rates? .

Market Intelligence 98

Market Intelligence Intelligence Intelligence Marketing 98

Primary Intelligence

FEBRUARY 22, 2023

The future of sales enablement is providing custom, rep-specific coaching in the flow of work. The availability of customer feedback at scale can also be used to measure the adoption of your company’s key messages, sales process, skills training, and enablement tools, providing feedback that shows impact on actual buying decisions.

Intelligence 104

Intelligence Intelligence Intellectual Property Loss 104