Business Loss Sales Sales Enablement 
Primary Intelligence
AUGUST 5, 2021
Traditional win loss analysis is dead. Having been in the industry for over 20 years, we’ve seen the struggles of traditional win loss analysis and how it impacts businesses of all shapes and sizes. The Issues with Traditional Win Loss. Most companies do not have a win loss expert in-house. We’re sorry, but it is.
Primary Intelligence
SEPTEMBER 1, 2021
Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore. Data Integrity.
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Primary Intelligence
NOVEMBER 24, 2021
Win loss analysis has helped many marketers better understand their buyers. As a marketing leader, there are many ways you can use your win loss insights including: Strategic Direction in Marketing Efforts. Your buyers want a solution that solves their business needs. Creating Sales Enablement Assets.
Primary Intelligence
JANUARY 19, 2022
Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer.
ArchIntel
NOVEMBER 2, 2021
The CI senior manager must be capable of analyzing data, distilling it and communicating insightful and actionable business intelligence for strategic decision-making. Prior experience in leading and implementing successful win-loss programs, as well as managing 3rd party vendors are also being sought.
Primary Intelligence
FEBRUARY 22, 2023
The future of sales enablement is providing custom, rep-specific coaching in the flow of work. The availability of customer feedback at scale can also be used to measure the adoption of your company’s key messages, sales process, skills training, and enablement tools, providing feedback that shows impact on actual buying decisions.
Fuld
NOVEMBER 1, 2021
This was leading to negative articles in the national and business press, the erosion of customer confidence and trust, and, in some cases, the loss of large—scale contracts. We then provided a Counterpoint for our client for each of these Points, highlighting how they compared to the competitor, for tactical use by their sales team.
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