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Primary Intelligence Partners with Crayon to Launch the First Ever Technical Integration that Combines Win-Loss Data Analysis with Competitive Intelligence

Primary Intelligence

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

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How Sales Experience Impacts Deal Outcomes

Primary Intelligence

Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer.

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Creating a competitive intelligence battlecard to help a client win new business

Fuld

This was leading to negative articles in the national and business press, the erosion of customer confidence and trust, and, in some cases, the loss of large—scale contracts. For a sample copy of this battlecard, please contact: Christian Schena. Fuld + Company Solution. Results for the Client. Download Case Study PDF.

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12 Competitor Monitoring Tools to Trial in 2024

Alpha Sense BI

Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. Ideally, your competitor monitoring tool should do most of the heavy lifting so your teams can focus on strategic analysis, planning, and decision-making that drives your business forward.

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Three Critical Questions for Increased Win Rates

Primary Intelligence

The second most important criterion is that of “understanding your business needs” The story for this one is a bit different as we see a negative gap (orange bar). Here is an opportunity to coach the sales team to better demonstrate their understanding of your buyers’ needs. The demo organization scoring a 7.9,

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Three Critical Questions for Increased Win Rates

Primary Intelligence

The second most important criterion is that of “understanding your business needs” The story for this one is a bit different as we see a negative gap (orange bar). Here is an opportunity to coach the sales team to better demonstrate their understanding of your buyers’ needs. The demo organization scoring a 7.9,

Win 104
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New training options

SCIP

JUNE - Sales Battlecards Training. After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winning battlecard strategy ( What's important, building a business case ). Dramatically improve sales enablement (Pre-sales intelligence tools, templates & best practices ).