mention

DECEMBER 8, 2021

The B2B marketplace demands innovation, but when it comes to content marketing meeting deadlines can be counter-productive to creativity. Nevertheless, creativity should be at the forefront of campaigns , with writers, marketers, and designers breaking new ground at every opportunity. 15 Creative Content Marketing Examples.

Marketing 350

Marketing Marketing Copywrite Brainstorming 350

Smart Data Collective

MAY 4, 2021

With most businesses investing more heavily data-driven, digital marketing strategies recent years, it’s important to stay ahead of your competitors. With a good email marketing strategy in place, you are likely to be more successful. Big data has become incredibly important for the future of email marketing.

Marketing 256

Marketing Marketing Copywrite Research 256

mention

APRIL 13, 2022

Not all marketing goals are created equal. That explains why 90% of businesses fail to meet their strategic goals. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. Measurable.

Marketing 330

Marketing Marketing Copywrite Sales 330

mention

FEBRUARY 16, 2022

In other words, no brand can afford to ignore the power of Instagram marketing. In this article, we’ll walk you through how to develop a successful Instagram marketing strategy in five easy steps. The first step to developing a successful Instagram marketing strategy is knowing everything you can about your ideal customer.

Marketing 350

Marketing Marketing Education Profiling 350

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter email list segmentation—the key to successful email marketing. But, that’s only if you do it correctly.

Marketing 219

Marketing Marketing Copywrite Hospitals 219

Smart Data Collective

APRIL 3, 2020

Big data is driving a number of changes in the business community. One of the biggest benefits of big data is that it can create giveaway bots for online businesses. Communications that are 24/7 is not possible with traditional business models. The following is how bots can help your business thrive on the internet.

Win 236

Win Copywrite Data Mining Commerce 236

Smart Data Collective

SEPTEMBER 21, 2022

AI startups have a burgeoning market that they can serve. Unfortunately, they also have challenges, such as choosing the right business model for their AI startup. There is also a shortage of skilled marketers, financial professionals and other experts that AI startups depend on.

Startups 214

Startups Copywrite Data Mining Algorithm 214

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research.

Marketing 124

Marketing Marketing Copywrite Win 124

Smart Data Collective

APRIL 3, 2020

Big data is driving a number of changes in the business community. One of the biggest benefits of big data is that it can create giveaway bots for online businesses. Communications that are 24/7 is not possible with traditional business models. The following is how bots can help your business thrive on the internet.

Win 201

Win Copywrite Data Mining Commerce 201

Zoominfo

JANUARY 31, 2018

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter: email list segmentation—the key to successful email marketing. But, that’s only if you do it correctly.

Marketing 124

Marketing Marketing Copywrite Hospitals 124

mention

SEPTEMBER 15, 2021

Most businesses find lead generation challenging, including outdated marketing strategy, cold calling, inaccurate marketing data, not able to acquire enough leads, and hiring skilled individuals. Lead generation is the first act of your inbound marketing strategy. 8 best practices to generate leads using social media.

Copywrite 338

Copywrite Entertainment Algorithm Information 338

ArchIntel

NOVEMBER 3, 2021

The outbreak of the virus in 2020 led some downstream markets to experience lower demand, translating into lower demand for engineering services , a report by IBISWorld said. million Americans, with some 140,000 business establishments operating within engineering and related design services. Bernie Elero, Senior Vice President, AECOM.

Copywrite 104

Copywrite Profiling Win Briefing 104

SCIP

APRIL 18, 2024

A researched-back look into how Generative AI is becoming ubiquitous. In 2020, GAI tools were able to create general first drafts of copywriting and conduct average searches. Generative AI is An Accessible Tool Unlike many SaaS and business-to-business products, Generative AI tools are widely available to individual users.

SCIP 45

SCIP Copywrite Innovation Technology 45

CXL

JULY 25, 2022

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. CTA testing is paramount because it’s not always obvious what needs to happen for your business. CTAs are a critical component of marketing material. Strong CTAs go beyond “buy now”.

Copywrite 121

Copywrite Benchmarking Learning Sales 121

Zoominfo

FEBRUARY 5, 2019

In fact, 41% of businesses estimate the cost of a bad hire to be over $25,000 ( source ). How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. Avoid this recruiting nightmare by putting your candidates to the test.

Copywrite 150

Copywrite Profiling Technology Technology 150

mention

MAY 20, 2022

To anyone who’s worked in sales or marketing, the differences between a sales pipeline and a sales funnel are likely well known. Here are the key stages of a sales pipeline: Lead generation – This is when sales and marketing teams will work together to discover new leads and prospective customers for their business.

Sales 157

Sales Copywrite Marketing Marketing 157

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. That’s why email list segmentation is the key to successful email marketing. That’s why email list segmentation is the key to successful email marketing. The days of batch and blast emails are long gone.

Copywrite 130

Copywrite Hospitals Commerce Banking 130

mention

AUGUST 12, 2022

In the early days of digital marketing, the competition was low, and businesses thrived despite leveraging the myriad benefits of digital marketing. Resultantly, when businesses fail to adapt, they can become subject to the threat of Digital Darwinism.

Copywrite 130

Copywrite Marketing Marketing Knowledge 130

E2M

AUGUST 8, 2022

You can’t expect your business to survive without local SEO in an increasingly digitalized market. Get all three in sync, and you’ll have the best local SEO for small businesses on your hands. Local SEO for small businesses is a long-term game. Local SEO for small business is an ongoing process , not a one-and-done deal.

Business 57

Business Benchmarking KPI Profiling 57

Zoominfo

SEPTEMBER 25, 2018

Recently, we published The Ultimate List of Marketing Podcasts. Join host, Matt Heinz, president of Heinz Marketing on this fast-paced, power-packed program. Matt covers the entire pipeline – demand generation, lead management, sales effectiveness, technology and more – all focused on helping you find, manage and win more business.

Sales 269

Sales Startups Entertainment Capital 269

Similarweb

APRIL 26, 2021

Speaking directly to your audience makes them feel like they are already familiar with your business. For example, something as simple as “our solution is used by 75% of small businesses worldwide,” will increase your ad’s click-through rate and landing page conversions. Business Name: 25 Characters. Let’s start with statistics.

Copywrite 111

Copywrite Research Competitive Gaming 111

Moz

JANUARY 28, 2019

Is a local business you’re marketing missing out on a host of B2B opportunities? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Posted by MiriamEllis. Do B2B brands even qualify for local SEO?

Restaurants 60

Restaurants Marketing Marketing Travel 60

Similarweb

MARCH 11, 2021

I am going to share the marketing analysis tools and the step-by-step process of how we at Similarweb continuously create SEO content that genuinely works. You would include SEO considerations, such as keyword research , but your content wouldn’t be SEO content per se, and you would measure its success differently. What is SEO content?

Briefing 114

Briefing Education Copywrite Algorithm 114

Smart Data Collective

DECEMBER 16, 2022

Did you know that companies are projected to spend over $107 billion on AI-based marketing solutions by 2028? There is no doubt that artificial intelligence is creating a number of new changes for people in the marketing profession. However, many people are still wondering what the actual effects of AI on marketing will be.

Marketing 301

Marketing Marketing Copywrite Sales 301

Similarweb

JANUARY 27, 2021

Start with keyword research. Keyword research is the first step in SEO copywriting and content creation in general. It’s an essential part of any successful content marketing and SEO strategy. Get inside your target audience’s head and research how they search for relevant content. Next, brainstorm.

Algorithm 52

Algorithm Copywrite Win Brainstorming 52

Zoominfo

SEPTEMBER 30, 2018

Not only are podcasts a great source of entertainment, but more professionals use podcasts for professional development, research, and inspiration. Sales Pipeline Radio Join host, Matt Heinz, president of Heinz Marketing on this fast-paced, power-packed program. Burns Episode Length: 30-40 minutes Listen to B2B Revenue Leadership.

Sales 100

Sales Startups Sales Enablement Capital 100

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Marketing 252

Marketing Marketing Copywrite Sales 252

Similarweb

APRIL 26, 2021

Speaking directly to your audience makes them feel like they are already familiar with your business. For example, something as simple as “our solution is used by 75% of small businesses worldwide,” will increase your ad’s click-through rate and landing page conversions. Business Name: 25 Characters. Let’s start with statistics.

Copywrite 52

Copywrite Research Competitive Gaming 52

ATTEST

JULY 13, 2021

A brand attribute is one of those qualities your business has. Your overall brand perception consists of a huge amount of puzzle pieces — brand attributes that make you ‘you’ People have attributes, and businesses do too. Here’s what brand attributes will do for your business. Want better marketing campaigns?

Copywrite 52

Copywrite Innovation Competitor Analysis Research 52

Zoominfo

OCTOBER 20, 2021

Marketers have long used buyer personas to identify their ideal customers. Job candidate personas use industry research, hiring trends, and anecdotal evidence to try to get inside the minds of your ideal candidates. The more granular you get with your trends and research, the more successful your personas will be. Keep reading.

Copywrite 100

Copywrite Education Research Profiling 100

CXL

FEBRUARY 3, 2022

Three years later, they were a $5 million business. Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In this article, you’ll learn how to develop a marketing strategy for the growth stage. The role of marketing in the growth stage. Image source.

Marketing 85

Marketing Marketing Brainstorming Competitive 85

CXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. And yet, no one can agree on what account-based marketing is. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. Learn why they worked and how to apply them to your business. Results of iRidium’s ABM efforts.

Marketing 87

Marketing Marketing Predictive Analytics Sales 87

CXL

JULY 25, 2022

Marketing playbooks help you consistently produce campaigns and content in the face of continuous disruption. No matter which players are in the game (copywriters, designers, etc.), The trouble is, most successful businesses like to keep their marketing playbooks close to their chests (for obvious reasons).

Marketing 78

Marketing Marketing Copywrite Briefing 78

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Marketing 64

Marketing Marketing Copywrite Knowledge 64

CXL

OCTOBER 1, 2022

They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. Those places where your buyers are being actively influenced by the marketing activities you cannot track are called: the dark funnel. What is the dark funnel?

Research 86

Research Copywrite Sales Education 86

CXL

JUNE 16, 2022

Meanwhile, ecommerce marketing software Privy is generating 10% higher average order value for Shopify users with their related product recommendations add-on. Include this in your reminder email marketing , offering a call-to-action to subscribe early. As mentioned above, this is worth considering if your audience is busy.

Copywrite 129

Copywrite Loss Research Win 129

CXL

JUNE 16, 2022

It’s also a marketing strategy used by Amazon on every product page with its “Frequently bought together” section. Research from Optimove shows that young, fast companies derive 30% of revenues from existing customers. Conduct qualitative research to learn about your customers and unearth the right cross-sell offers.

Sales 107

Sales Copywrite Research Retail 107