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15 ways to grow as an IT leader in 2024

CIO

Those challenges have IT leaders sharpening existing skills and developing new ones as ways to improve their leadership style, while others are exploring new opportunities or expanding work responsibilities to grow their executive profiles. We share and learn — across technologies, practical approaches, working frameworks.

IT 822
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Social Analytics Tools Are Crucial for Successful Instagram Marketing

Smart Data Collective

This is especially true when they are trying to come up with a sensible marketing strategy. Social analytics is a very important part of marketing. You can use social analytics tools to create an effective marketing campaign on Instagram, Facebook or other social media platforms. billion on social analytics this year.

Marketing 256
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19 Harmful Influencer Marketing Mistakes to Avoid

mention

What is influencer marketing? In a nutshell, influencer marketing means that a brand or company works with an online influencer to help promote its products or services. Let this article serve as a guide to the harmful influencer marketing mistakes you want to avoid at all costs. Why is this relevant? Did You Know?

Marketing 212
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How to Create a SWOT Analysis to Update Your Organization’s Strategy

mention

The global business intelligence and analytics software application market is expected to be valued at over $18 billion by 2025. Additionally, it can help a company assess if its products or services can address the needs of its target market. They’re often market trends or changes. Components of SWOT Analysis.

SWOT 130
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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Sales 201
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8 Tips to Write a Persuasive Email

mention

Do you want to learn how to write persuasive marketing emails? Email marketing is a great way to stay in touch with your target audience. These techniques will help you fine-tune your email marketing strategy and encourage users to interact with your brand in new and exciting ways. If so, you’re in the right place!

Profiling 130
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How to Build a Strong Remote Marketing Team

Owler

Every organization needs a marketing team to grow and nurture leads , whether small or large. Using a dedicated team allows you to effectively conduct marketing research and target the right audience. While marketing is a critical part of any business, its financial returns show up in the long term.