Moz

JANUARY 28, 2019

Is a local business you’re marketing missing out on a host of B2B opportunities? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Does the business I’m marketing interact face-to-face with its customers?

Restaurants 60

Restaurants Marketing Marketing Travel 60

CIO

MARCH 28, 2023

After recent rounds of high-profile layoffs, a lot of technologists are looking for work in a market that’s different from any they’ve experienced. According to Gartner’s Human Resources Research Team, employee expectations for a flexible work environment have grown—and hybrid work is clearly here to stay.

Brainstorming 813

Brainstorming Human Resources Applied Research Profiling 813

mention

FEBRUARY 16, 2022

In other words, no brand can afford to ignore the power of Instagram marketing. In this article, we’ll walk you through how to develop a successful Instagram marketing strategy in five easy steps. The first step to developing a successful Instagram marketing strategy is knowing everything you can about your ideal customer.

Marketing 350

Marketing Marketing Education Profiling 350

Moz

MARCH 2, 2020

As a local business consultant, I know that deeper marketing insights can be discovered when you set aside formality and share experiences: a moment, a laugh, a common bond. Local marketing agencies can empathize with the complex world their clients inhabit. Posted by MiriamEllis. When was the last time you relaxed with a client?

Profiling 65

Profiling Brainstorming Competitive Landscape Competitive 65

SpyFu

DECEMBER 19, 2022

90% of the most successful content marketers in a Content Marketing Institute study put their audience’s information needs as a top priority. You can use content research tools like BuzzSumo to identify the most shared and trending pieces of content. In addition to this, you can conduct polls, ask them questions, etc.

Profiling 111

Profiling Analysis Brainstorming Competitor Analysis 111

Moz

SEPTEMBER 28, 2020

I can’t think of another year in which it’s been more important for local businesses to plan and implement a seasonal marketing strategy extra early, to connect up with customers who will be traveling less and seeking ways to celebrate at home. 1) Survey customers now and provide what they want. 5) Reinvent window shopping with QR codes.

Commerce 73

Commerce Entertainment Retail Profiling 73

ATTEST

FEBRUARY 24, 2023

That’s why you need a consumer insights company that specializes in offering data-driven market research findings. A consumer insights company or platform uses qualitative and quantitative research methods to capture and analyze customer data relevant to your brand.

Profiling 52

Profiling Benchmarking Market Research Marketing Research 52

Netbasequid

NOVEMBER 30, 2021

And to compound that issue, people trust what others say on the internet more than they trust a brand’s marketing message. That being the case, marketers have to work extra hard to build trust with consumers while building a relevant brand image through their messaging. Turning consumer insights into marketing gold. Yes, we can.

Analysis 59

Analysis Brainstorming Entertainment Marketing 59

CIO

DECEMBER 6, 2023

One difference from previous high-profile errors made by generative AI models like ChatGPT is that lawyers and medical professionals, for the most part, at least had chances to check results before proceeding. The key is not to expect a result you can use straight away and be alert to recognizing the ways generative AI can be usefully wrong.

IT 835

IT Brainstorming Knowledge Sports 835

Smart Data Collective

MAY 28, 2021

With the growing interest in e-commerce platforms, the market competition is also getting even harsher—today’s customers seek a personalized and seamless shopping experience. Profile your buyer persona. In addition, persona profiles are extremely useful— you will have all customers’ data at hand. Include Moments of Truth.

Commerce 343

Commerce Brainstorming Profiling Knowledge 343

Datapine Blog

JANUARY 24, 2021

This can include a multitude of processes, like data profiling, data quality management, or data cleaning, but we will focus on tips and questions to ask when analyzing data to gain the most cost-effective solution for an effective business strategy. .” – Capgemini and EMC² in their study Big & Fast Data: The Rise of Insight-Driven Business.

Data Analysis 126

Data Analysis Analysis IT KPI 126

mention

MAY 3, 2023

As every marketer knows, staying ahead of your content calendar is key to hitting your goals, monitoring and interpreting metrics accurately, and creating a production line of assets that are ready to go.

Brainstorming 248

Brainstorming Win Innovation Marketing 248

CXL

MAY 27, 2022

70% of buyers have done their research before they talk to sales, and 60% of buyers prefer not to talk to sales teams at all. Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services. Most buyers aren’t open to outbound selling.

Entertainment 76

Entertainment Education Brainstorming Research 76

SpyFu

FEBRUARY 10, 2021

It takes time, patience, and practice—three elements that can be luxuries for many busy marketers. Step 1: Set Up Your Research Tools and SEO Competitive Analysis Template To do proper SEO competitive analysis research, you need to have some basic tools and materials.First, you need somewhere to record your data.

Analysis 116

Analysis Competitive Brainstorming Research 116

Zoominfo

JULY 24, 2018

If you think that sounds more like a marketing task, you aren’t wrong. As candidates perform more in-depth research about potential employers, recruiters must think like digital content marketers to fill the recruiting pipeline. 1. Create a profile of your ideal candidate. Ready to build a candidate personas?

Profiling 172

Profiling Brainstorming Education Benchmarking 172

Zoominfo

APRIL 5, 2018

Most marketers operate under one primary goal– to generate leads for their business. But, if you work in marketing, you know not all leads convert into paying customers. Unfortunately, statistics show that most organizations struggle to manage their leads effectively ( source ): 79% of marketing leads never convert into sales.

Sales 182

Sales Brainstorming Finance Marketing 182

Zoominfo

NOVEMBER 1, 2018

Most marketers operate under one primary goal– to generate leads for their business. But, if you work in marketing, you know not all leads convert into paying customers. So this makes us wonder if lead conversion is a priority and if marketing leads are failing to convert, why not implement a lead scoring system?

Brainstorming 130

Brainstorming Sales Finance Analysis 130

SpyFu

JUNE 7, 2021

The tools you use to do research have a direct impact on the kind of data you’ll be able to gather. Long gone are the days when you could brainstorm some search terms for your site, mix them into your content (or advertising copy), and test to see what worked. So how do you choose which keyword tools to use for your research?

Business 122

Business Research Competitive Profiling 122

Moz

APRIL 18, 2019

Posted by meagar8 Let’s get real for a moment: As much as we hear about positive team cultures and healthy work environments in the digital marketing space, many of us encounter workplace scenarios that are far from the ideal. In the fast-paced world of digital marketing, we simply cannot achieve top results with the tactics of yesterday.

Briefing 62

Briefing Brainstorming Learning Knowledge 62

mention

JULY 28, 2021

It’s widely known that video content can have a huge impact on your marketing strategy as it provides the easiest way to reach and engage your target audience. And that’s why, once your video marketing strategy is well underway, you should consider getting your business on YouTube. Taking the First Steps: Keyword Research for YouTube.

Marketing 341

Marketing Marketing Brainstorming Algorithm 341

SpyFu

MAY 21, 2021

Content marketing is a long game—you build authority and SEO strength over time as articles rank higher and get more engagement from readers. That’s why it’s important that your content marketing campaigns are built on top of a solid and well-reasoned plan. That’s what makes content marketing successful.

Marketing 104

Marketing Marketing Win Research 104

SpyFu

JULY 23, 2021

Specifically, we spoke about how websites can grow their backlink profile by targeting quality backlinks — backlinks that come from relevant content and authoritative websites in your niche. Conduct Original Research People love to link to original research , and it’s easier to do than a lot of content creators think.

Learning 64

Learning Profiling Brainstorming Research 64

mention

SEPTEMBER 13, 2023

In modern-day marketing, visual content plays a vital role in winning leads and customers. Research shows online audiences are 40 times more likely to share visual content on social channels (Gitnux, 2023). This is a strong reminder of the role visual content plays in meeting marketing goals. Here are a few more examples.

Brainstorming 298

Brainstorming Competitor Analysis Marketing Marketing 298