CIO

DECEMBER 19, 2022

Why Cloud Platforms Matter to Marketing Leaders According to IDC, 89% of marketing campaign management applications in Europe are now cloud based rather than on premises. Marketing is becoming digitally transformed through the adoption of new cloud-based marketing applications.

Profiling 611

Profiling Research Advantage Advantage 611

CIO

APRIL 30, 2024

One recommendation is to leverage a lightweight CRM and treat networking like a lead-generation activity, a skill that also builds better understanding and appreciation of sales and marketing functions. Rework your profile to target who you are now and where you are going, not who you were 10 years ago.

IT 473

IT Profiling Win Startups 473

Zoominfo

AUGUST 11, 2020

Building out and writing ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM ) strategy, and are important for understanding your customers better.

Profiling 130

Profiling Sales Research Information 130

CIO

OCTOBER 6, 2022

According to Hyperion Research , HPC-enabled AI, growing at more than 30 percent, is projected to be a $3.5 billion market in 2024. Ultimately, this will allow researchers, engineers, and scientists to concentrate fully on their research. Artificial Intelligence, Digital Transformation, High-Performance Computing

Innovation 617

Innovation Profiling Algorithm Finance 617

Alpha Sense BI

MAY 10, 2023

This is especially true of the market research and intelligence industry, where a number of companies across sectors are wielding GenAI for similar purposes. But even more promising is this technology’s capability to help companies develop growth opportunities in new markets, overlooked consumers, and aiding in strategy building.

Market Research 94

Market Research Marketing Research Research Marketing 94

CIO

MARCH 13, 2024

According to a research report IDC released in November, based on a survey of over 2,100 business leaders and decision makers with responsibility for AI transformation, 71% of companies already using AI are seeing returns on their AI investments within 14 months, averaging $3.50 for every $1 spent. We did side-by-side testing,” he says.

IT 804

IT Knowledge Research Globalization 804

ArchIntel

JULY 7, 2021

New Hampshire-based York IE recently launched the teams feature for Fuel, its market and competitive intelligence platform. The investment company said the new teams feature enables startup employees to collaboratively research companies and markets then share their findings with colleagues.

Research 104

Research Startups Competitive Intelligence Competitive Landscape 104

CIO

JANUARY 22, 2024

While the CEO lost his job, the parent company, Arena Group, lost 20% of its market value. There’ve also been several high-profile cases of legal firms getting into hot water by submitting fake, AI-generated cases as evidence of precedence in legal disputes. But what about most enterprises without access to such data?

Sports 829

Sports Profiling Knowledge Advantage 829

Aqute Intelligence

MARCH 30, 2023

Competitive intelligence enables your sales and marketing teams to differentiate your business from competitors. Below are some of the tools we use in competitor research for our customers to analyze competitors and understand what they are doing and what they plan to do next. Need a quote for competitor research?

Competitor Analysis 130

Competitor Analysis Analysis Research Competitive Intelligence 130

Alpha Sense BI

APRIL 24, 2024

In the ever-evolving landscape of investment research, maximizing returns while minimizing costs is paramount. Leveraging firsthand perspectives from first-hand, company or industry operators can radically transform your market research from reactive to proactive. Only 20 expert calls to complete your investment process.

Research 52

Research Primary Research Due Diligence Profiling 52

ArchIntel

MARCH 17, 2021

Kevin Johannsen is currently a senior market and competitive intelligence manager at Vizient, based in Dallas, Texas. By his own account, he is an efficient and professional senior market analyst with 23 years of experience in marketing, business development, proposal management and market research.

Competitive Intelligence 80

Competitive Intelligence Profiling Competitive Intelligence 80

Aqute Intelligence

AUGUST 2, 2023

The total amount they spend on these pursuits is known as the marketing spend. By tracking the performance of a brand’s ads, you can gather competitive intelligence on how it is using its marketing spend as well as the kind of returns it is getting. AdForum Building your own advertising network is crucial.

Competitive 130

Competitive Analysis Competitive Intelligence Competitor Analysis 130

SpyFu

APRIL 1, 2021

Keeping up with your competitors’ marketing strategies is a great way to identify their strengths and weaknesses. Which you can use for your marketing strategy. Below are 7 ways to monitor your competitors marketing strategies. Is the competitor you’re researching actually in this list? Browse their top Keyword Groups.

Competitor Analysis 108

Competitor Analysis Analysis Research Marketing 108

mention

DECEMBER 8, 2023

If you want to set a room with marketers on fire – not literally, of course – skip the talk about Twitter’s latest transformation or the omnipresence of reels. Besides, guest blogging has been with us for some time now, proving itself to be a powerful tool for every digital marketer out there. Why do some say it’s useless, then?

Marketing 196

Marketing Marketing Profiling Finance 196

Smart Data Collective

MARCH 23, 2023

The Forbes Research Council wrote an article in October citing research showing that 71% of customers now expect a personalized experience. AI has many practical uses that can help companies improve their marketing strategies, but personalization is arguably one of the most important.

Commerce 294

Commerce Marketing Marketing Retail 294

Netbasequid

NOVEMBER 22, 2021

Your marketing is the public personality of your brand. Consumer research is how impactful marketing is done consistently. Here, we’ll explore ways in which consumer research is a secret weapon for marketers, with a focus on: What is consumer research? The benefits of quality consumer research.

Research 111

Research Marketing Marketing Analysis 111

Aqute Intelligence

APRIL 25, 2024

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it. sales, product development team, marketing team).

Competitive Intelligence 147

Competitive Intelligence Competitive Intelligence Intelligence 147

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! Check it out! Sprout Social.

Research 233

Research Sales Profiling Startups 233

ArchIntel

MARCH 17, 2021

Prior to working at Novartis, he spent 12 years at Kantar Health , a life sciences company headquartered in New York, according to his LinkedIn profile. DuBell began his career at Kantar as a research analyst in 2007. He led the publishing of an internationally distributed multi-client marketing research report for almost four years.

Profiling 104

Profiling Competitive Intelligence Intelligence 104

CIO

JULY 17, 2023

To weather volatile stock markets, investors rebalance their portfolios often, dumping some stocks while picking up others based on trends. Just as investors play financial markets, IT leaders navigate technology trends. 2 The New 2023 Cloud Reality: A Rebalancing Between Private and Public Cloud, Constellation Research, June 2023.

Security 606

Security Security Profiling Research 606

CIO

JANUARY 10, 2023

Cold: Poaching high performers Market uncertainties have made recruiting more difficult in surprising ways, says Dru Kirk, vice president of talent acquisition for Marqeta. Companies who are preparing for market insecurities are simultaneously working really hard to retain their top talent. years,” Bechtel says.

IT 821

IT Profiling Innovation Security 821

mention

DECEMBER 25, 2023

With the right social media marketing plan, you can increase your online brand presence. Research which social media channels are relevant to your target audience, and craft content that’s in line with the vibe of those platforms. Is Social Media Marketing Worth It? How to Get Started on Social Media?

Marketing 295

Marketing Marketing Sports Innovation 295

Smart Data Collective

FEBRUARY 5, 2023

Marketing strategies have changed exponentially over the years. In the modern era, businesses have been integrating advanced solutions into their marketing strategies. However, using AI to develop creative work and marketing content is challenging. However, this has changed with the integration of AI.

Marketing 221

Marketing Marketing Predictive Analytics Profiling 221

ArchIntel

MARCH 17, 2021

Niyogi describes herself as an experienced pharmaceutical market research professional who has time and again shown the ability to translate collected information into actionable insights. Her areas of expertise include qualitative and quantitative research and advanced analytics.

Profiling 80

Profiling Pharmaceutical Globalization Hospitals 80

CIO

APRIL 19, 2024

billion, according to Allied Market Research. To measure the impact of their efforts, Travelex established a small control group to whom they initially didn’t send the card balance related alerts, even though they fit the profile of the type of customers they’re trying to target. billion to $492.80

Travel 325

Travel Hospitals Profiling Knowledge 325

CIO

JANUARY 17, 2023

Their products, research, and technologies are changing the way the world works. The impact of space technology, on other industries, is wide and vast, and the innovation ripple of research has spurred many high-profile products, including Teflon and CAT scans, as well as many more developments from NASA.

Innovation 616

Innovation Technology Technology Pharmaceutical 616

mention

JUNE 24, 2022

Created in 2003, the platform has grown from a group of a few hundred users into a channel for communication, political movements, and marketing where nearly three billion people have accounts. Here are 10 mistakes to avoid in Facebook marketing and advertising. Incomplete profile Mistake 6. Facebook marketing mistakes.

Business 190

Business Marketing Marketing Profiling 190

mention

MAY 19, 2023

Social media is a key marketing tool in today’s world. But when it comes to social media marketing, there are hundreds (if not thousands) of strategies you can apply to reach your target customers. After the sale is made, social media marketing funnels go a step further to help businesses cultivate customer trust and loyalty.

Marketing 264

Marketing Marketing Sales Research 264

ATTEST

FEBRUARY 24, 2023

Market analysis is key to how you find and capitalize on market trends before your competitors do. You can start by outlining research goals and needs. But let’s be real, making data-driven decisions is a whole lot easier with top market research firms by your side.

Market Research 52

Market Research Marketing Research Research Marketing 52

ATTEST

NOVEMBER 15, 2022

There are many market research companies out there, but sometimes you just want to work with someone who’s close to home or simply knows the area in which you’re looking to expand. From online surveys to consultancy services, these firms are fifteen different top market research companies for you to pick from.

Market Research 52

Market Research Marketing Research Research Marketing 52

Netbasequid

APRIL 26, 2023

To succeed, companies must have the capacity to gather and merge multiple consumer and market data sources. And our 2023 Global Consumer Insight Analytics survey report showcases how marketers across various industries leverage consumer research to promote brand recognition and drive business growth.

Research 98

Research Globalization Competitive Intelligence Pharmaceutical 98

Netbasequid

JANUARY 12, 2022

It’s an awakening for brands that haven’t paid much attention to customer research, as they’re recognizing how rapidly consumer trends come and go in this age of TikTok – and how this phenomenon will only accelerate as the ‘metaverse mindset’ takes hold. What is Customer Research? Different Types of Customer Research.

Research 98

Research Profiling Market Research Marketing Research 98

CIO

OCTOBER 6, 2023

Salesforce recently rearchitected its Data Cloud and Einstein AI framework to introduce Einstein 1 , a platform aimed at enabling Salesforce users (and its own IT shop) to connect any data to create a unified profile of their customers and then infuse AI, automation, and analytics into every workload or customer experience, according to the company.

IT 880

IT Data Logging Commerce Security 880

Netbasequid

MARCH 25, 2021

There are two distinct data sets available to brands: consumer insight, which focuses on people and is a combination of social web, reviews, comments and many other places where consumers congregate; and market research, which captures real-time industry intel from different, but equally powerful sources, including news media.

Market Research 80

Market Research Marketing Research Research Marketing 80

Smart Data Collective

FEBRUARY 15, 2022

Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. Let’s delve deeper and see how and why entrepreneurship on the internet is so challenging and what we can do through next-gen marketing by utilizing data analytics.

Business 252

Business Marketing Marketing Gaming 252

mention

NOVEMBER 13, 2023

Marketing is easy, isn’t it? In the modern market, marketing is at times a science, and at other times an art. There are multiple aspects to an effective marketing strategy. It’s for these reasons that at the heart of effective modern marketing lies a solid understanding of lifecycle marketing. Awareness 2.

Marketing 157

Marketing Marketing Knowledge Sales 157

ATTEST

MARCH 20, 2023

Market research companies help you discover these needs in target markets through things like surveys, focus groups and product testing. Market research also helps you create a marketing strategy and improve user experience with actionable insights into your target market. Company Best for No.

Market Research 52

Market Research Marketing Research Research Marketing 52