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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Sales 201
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8 Tips to Write a Persuasive Email

mention

Do you want to learn how to write persuasive marketing emails? Email marketing is a great way to stay in touch with your target audience. These techniques will help you fine-tune your email marketing strategy and encourage users to interact with your brand in new and exciting ways. If so, you’re in the right place!

Profiling 130
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Here’s Where Your GTM Strategy Is Failing

Zoominfo

It’s a unique, product specific, customer focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. Refine Your Ideal Customer Profile. GTM motions can fail for a variety of reasons.

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

It’s a unique, product-specific, customer-focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. It’s more than a product launch, but slightly less than an entire business model.

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Is a local business you’re marketing missing out on a host of B2B opportunities? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Does the business I’m marketing interact face-to-face with its customers?

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My 8 Best Local SEO Tips for the 2020 Holidays

Moz

I can’t think of another year in which it’s been more important for local businesses to plan and implement a seasonal marketing strategy extra early, to connect up with customers who will be traveling less and seeking ways to celebrate at home. 1) Survey customers now and provide what they want.

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Heart, Ear, Eye, Mind, Mouth: Local SEO Exercises for Your Least Technical Clients

Moz

As a local business consultant, I know that deeper marketing insights can be discovered when you set aside formality and share experiences: a moment, a laugh, a common bond. Local marketing agencies can empathize with the complex world their clients inhabit. Posted by MiriamEllis. When was the last time you relaxed with a client?