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15 ways to grow as an IT leader in 2024

CIO

Those challenges have IT leaders sharpening existing skills and developing new ones as ways to improve their leadership style, while others are exploring new opportunities or expanding work responsibilities to grow their executive profiles. We share and learn — across technologies, practical approaches, working frameworks. Claffey Jr.,

IT 822
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Social Analytics Tools Are Crucial for Successful Instagram Marketing

Smart Data Collective

This is especially true when they are trying to come up with a sensible marketing strategy. Social analytics is a very important part of marketing. You can use social analytics tools to create an effective marketing campaign on Instagram, Facebook or other social media platforms. billion on social analytics this year.

Marketing 263
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19 Harmful Influencer Marketing Mistakes to Avoid

mention

What is influencer marketing? In a nutshell, influencer marketing means that a brand or company works with an online influencer to help promote its products or services. Before going further down this road, learn these common mistakes and save yourself time, money, and grief. Why is this relevant? Did You Know? billion in 2021.

Marketing 212
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8 Tips to Write a Persuasive Email

mention

Do you want to learn how to write persuasive marketing emails? Email marketing is a great way to stay in touch with your target audience. These techniques will help you fine-tune your email marketing strategy and encourage users to interact with your brand in new and exciting ways. If so, you’re in the right place!

Profiling 130
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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Sales 201
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Topical Authority in SEO: What Is It & How to Build It

mention

In this article, you will learn what topical authority is, why it’s important, and how to strategically build your website to be a topical authority. Here’s an example of a topical map I quickly brainstormed: Now there’s a smarter way to build a topical map. Let’s get right into it! Table of Contents: What is Topical Authority ?

IT 273
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The Marketer’s Guide to B2B Growth Hacking

Zoominfo

Growth hackers skip the big-budget production of conventional marketing in favor of low-cost alternatives that grow and engage their user base. B2B Growth Hacking vs. Traditional Marketing. By definition, growth hacking and marketing are two separate entities; yet, they are undoubtedly intertwined. Stay ahead of market trends.