mention

JUNE 26, 2023

After all, it’s why they’ve invested in your services. They’re most concerned about keeping their businesses lucrative and need your agency’s expert help to achieve marketing results. If we’re being specific, it’s even a common challenge across the broader marketing landscape (as cited by 39% of marketers in a recent study).

Restaurants 157

Restaurants Briefing Marketing Marketing 157

Zoominfo

MAY 20, 2021

While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. Let’s take a closer look at why you should pay attention to the most measurable, automatable, and scalable asset in the digital marketer’s toolkit. You’ll get high ROI.

Marketing 264

Marketing Marketing Education Information 264

mention

MARCH 1, 2023

Email marketing automation has become an essential tool for businesses to reach out to their customers and clients, and with an average ROI of $36 per $1 spent , it’s not hard to see why. This makes it crucial for growing businesses to review the market thoroughly and develop an email stack that fits their needs, goals, and budget.

Marketing 275

Marketing Marketing Startups Commerce 275

Smart Data Collective

AUGUST 29, 2019

The big data revolution is making the sales industry more efficient and effective than ever. In this article, we want to offer you 6 data-driven marketing strategies that are both effective and easy to implement for every salesperson. Start blogging. What to blog about? However, there are additional nuances to consider.

Sales 185

Sales Marketing Marketing Brainstorming 185

Zoominfo

JULY 2, 2020

What is Marketing Automation, And Why is it Important? These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. Marketing automation is beneficial. The ultimate goal?

Marketing 246

Marketing Marketing KPI Sales 246

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Continue reading. Continue reading.

Retail 180

Retail Commerce Sales Market Segmentation 180

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). Top: At the broadest part of the funnel, prospects interact with your content. That might include watching your product videos, reading blog posts or listening to your podcast. Thank you, Marketing ). Awareness stage.

Sales 179

Sales Profiling Win Research 179

Zoominfo

JUNE 4, 2019

Why would your B2B sales prospects be any different? In fact, asking for referrals is one of the easiest – and most effective – sales strategies at your disposal, with referral business closing and converting more than 70% of the time ( source ). Trust is the foundation of any successful deal. Yet, it’s easier said than done.

Sales 244

Sales Profiling Research Knowledge 244

mention

APRIL 19, 2023

There are many reasons why social listening has become an inexorable feedback mechanism in the social media age. Table of Contents: What Is Social Listening ? Let’s take a deeper look at social listening and figure out why it’s such a powerful tool. Outline Your Goals It all starts with your goals.

Business 167

Business Analysis Travel Data Analysis 167

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Why is list segmentation effective? But, that’s only if you do it correctly. Unfamiliar with the term?

Marketing 219

Marketing Marketing Copywrite Hospitals 219

mention

AUGUST 16, 2023

Table of Contents: Finding the Right Copywriter for Your Company Distinguishing a Good Copywriter and a Great Copywriter What Does a Good Brief Look Like Finding the Right Copywriter for Your Company The first step in choosing the right copywriter is knowing where to look. What type of content do you need? What sector are you in?

Copywrite 130

Copywrite Briefing Loss Gaming 130

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Identifying target customers involves compiling lists of companies or individuals that sales reps believe would be the most likely to need their product/service. What does a “good lead” look like anyway? What is Lead Generation?

Sales 240

Sales Profiling Marketing Marketing 240

Zoominfo

APRIL 22, 2018

Not necessarily, today we discuss why some prospects have a hard time talking about their challenges and tactics you can use to get your buyers to admit they need help. Why don’t some buyers admit they need help? If your prospect isn’t open to discussion, it’s best to nurture them with educational resources and content.

Education 235

Education Sales Research Learning 235

mention

AUGUST 9, 2023

You’ll also get to learn some helpful tips on how to effectively manage your business’s online reputation. You’ll also get to learn some helpful tips on how to effectively manage your business’s online reputation. Table of Contents: What is Online Reputation ? What is Online Reputation Management ?

Management 130

Management Profiling Advantage Advantage 130

Zoominfo

AUGUST 5, 2021

That’s why putting plenty of focus on sales enablement will be crucial for 2021. An effective sales enablement approach will be held up by the following pillars: Knowledge: Knowledge of your prospect, your product, and your market — your sales reps need to have it all. Making such an involved process work starts with strategy.

Sales Enablement 130

Sales Enablement Sales Knowledge Win 130

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) Top: At the broadest part of the funnel, prospects interact with your content. That might include watching your product videos, reading blog posts, or listening to your podcast. Thank you, Marketing ). Is there more than one?

Sales 130

Sales Profiling Win Research 130

Zoominfo

FEBRUARY 7, 2023

To craft an effective modern sales playbook , data and analytics must reign supreme. Let’s explore the definition of a sales strategy, what makes a strategy successful, why accurate data is essential, and how to go about developing and refining a winning sales approach. What makes a sales strategy effective?

Sales 130

Sales Sales Enablement Technology Technology 130

Zoominfo

MAY 20, 2021

While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. Let’s take a closer look at why you should pay attention to the most measurable, automatable, and scalable asset in the digital marketer’s toolkit.

Marketing 130

Marketing Marketing Education Information 130

Zoominfo

NOVEMBER 22, 2019

When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Why do they love you so much? These relationships can yield network effects and upsell opportunities that lead to greater revenue down the road.

Marketing 218

Marketing Marketing Sales Benchmarking 218

SpyFu

OCTOBER 10, 2021

While these tactics may be effective, it’s difficult to execute them because everyone else is using them too. For an even more effective strategy to build backlinks , you need to opt for tactics that are effective yet less known. As effective as they are, these techniques are very, very time-consuming.

Profiling 78

Profiling Advantage Advantage Analysis 78

Zoominfo

MARCH 4, 2021

Let’s take a look at why SMBs need a lead generation strategy and how to build one for consistent business growth. Why is Lead Generation Important for SMBs? And what are one of the most difficult methods of lead generation? A lead nurture campaign sends them reminders and content to gain more of their interest.

Sales 100

Sales Profiling Competitive Marketing 100

mention

JANUARY 4, 2023

In this blog post, we’ll go over 15 things every potential business owner should think about before getting started. Table of Contents: Define Your Why. Define Your ‘Why’. Knowing your ‘why’ is a vital piece of advice when you’re starting a business. Are you thinking of starting a business?

Business 157

Business Research Loss Finance 157

bazaarvoice

SEPTEMBER 8, 2023

One nice side effect to this, though — aside from the continued influx of quality memes — is the sustained rise of social commerce. As social commerce increases, brands are experimenting with new ways to present content across social and expanding to new channels. Given that social commerce sales in the U.S. What is social commerce?

Commerce 98

Commerce Retail Benchmarking Research 98

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Identifying target customers involves compiling lists of companies or individuals that sales reps believe would be the most likely to need their product/service. What does a “good lead” look like anyway? What Is Lead Generation?

Sales 177

Sales Profiling Marketing Marketing 177

Zoominfo

AUGUST 5, 2021

That’s why putting plenty of focus on sales enablement will be crucial for 2021. An effective sales enablement approach will be held up by the following pillars: Knowledge: Knowledge of your prospect, your product, and your market — your sales reps need to have it all. Making such an involved process work starts with strategy.

Sales Enablement 100

Sales Enablement Sales Knowledge Win 100

CXL

MAY 27, 2022

In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Demand generation is about creating demand.

Capital 89

Capital Sales Education Startups 89

Zoominfo

JUNE 4, 2019

A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ).

Marketing 187

Marketing Marketing Gaming Win 187

Zoominfo

JULY 2, 2020

What is Marketing Automation, And Why is it Important? These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. Marketing automation is beneficial. The ultimate goal?

Marketing 113

Marketing Marketing KPI Sales 113

Zoominfo

APRIL 30, 2018

Studies show that recruiters who use analytics significantly outperform recruiters that don’t use analytics ( source ). Today’s blog post will show you how to use web analytics to improve your recruiting strategy. In most cases, an applicant visits more than one source before they decide to submit an application.

Data Analysis 208

Data Analysis Analysis Learning Research 208

SpyFu

FEBRUARY 1, 2021

There’s a specific tag in the source code that determines how Google and the other search engines view the backlink, which also determines the effect of that backlink on your SEO profile. dofollow Backlinks Dofollow backlinks are the most common and valuable type of backlink for SEO. It’s just a regular link.

Algorithm 104

Algorithm Profiling Research IT 104

CXL

OCTOBER 16, 2022

In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Table of contents What is customer acquisition, and how does it support growth? Build high-value customer relationships with helpful organic social content 3. Get seen with SEO-driven content marketing Conclusion.

Retail 107

Retail Sales Marketing Marketing 107

Zoominfo

JANUARY 31, 2018

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Why is list segmentation effective? But, that’s only if you do it correctly. Unfamiliar with the term?

Marketing 124

Marketing Marketing Copywrite Hospitals 124

CXL

JUNE 16, 2022

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Like the plays of an NFL team, its contents lay out how you win. Content channels. Content creation. A playbook does exactly this. These are essentially guides on how to do things.

Marketing 124

Marketing Marketing Copywrite Win 124

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. That’s why email list segmentation is the key to successful email marketing. That’s why email list segmentation is the key to successful email marketing. How is List Segmentation Effective?

Copywrite 130

Copywrite Hospitals Commerce Banking 130

Zoominfo

AUGUST 26, 2019

Either way, today’s blog post is for you. Why would they buy a product you sell? Then, create content that illustrates these needs and pain points through a narrative. This example works because most fitness junkies can relate to the woes faced by the main characters. years (compared to 3.4 Tell your customer’s story.

Retail 189

Retail Profiling Win Marketing 189

CXL

NOVEMBER 23, 2022

However, that’s not to say content doesn’t matter. The most important factor for differentiation in CXL Live is its unique format. Most of those positions aren’t likely to change. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy.

Marketing 78

Marketing Marketing Win Gaming 78

CXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Marketing 99

Marketing Marketing Research Retail 99