Remove blog turning-competitor-insights-into-competitive-advantage information-management
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Unlocking the Power of AI with a Real-Time Data Strategy

CIO

Investments in artificial intelligence are helping businesses to reduce costs, better serve customers, and gain competitive advantage in rapidly evolving markets. AI is the perception, synthesis, and inference of information by machines, to accomplish tasks that historically have required human intelligence.

Hospitals 723
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How Innovative Companies Are Using Artificial Intelligence (AI) to Gain An Edge In Business

mention

As AI continues to develop and become more commonplace throughout the business world, many innovative companies have started to use it to gain a competitive advantage over their rivals. But how are these companies leveraging the power of AI to push themselves over chief competitors? Read on to find out. Machine Learning.

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6 Must-Have Tactics to Leverage the Power of Word-of-Mouth Marketing (WOMM)

mention

Here’s the big question – Is WOMM still relevant in today’s competitive world? This can help them gain insights into customer behavior and pain points, thereby enabling them to make customer-centric decisions. Anticipate and address crises before things take the wrong turn. The simple answer is – yes!

Marketing 261
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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Beyond that basic definition, technographics can also include information about how and when your prospects use their technology. Without them, you have very little insight into how a company operates, how they make their purchase decisions, and where they are lacking in the technology department. As it turns out—a lot.

Commerce 177
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Best Social Media Monitoring Software for 2021

Netbasequid

Monitoring for the unexpected is critical to your brand health, developing new products or simply seeing what the competition is up to. This is the type of engagement you as a brand don’t want to let go unaddressed, as it could quickly turn into something bigger. Reach out for pricing information. Facebook alone has 2.79

Profiling 105
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Preserving Brand Health at Banks by Monitoring Consumer Behavior

Netbasequid

The consumer conversations happening about banking offer a wealth of insight. Social media, review sites, news media, competitor moves, and proprietary company information can all be harnessed to reveal the desires of consumers based on their attitudes and behaviors. Emerging Competition.

Banking 98
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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Beyond that basic definition, technographics can also include information about how and when your prospects use their technology. Without them, you have very little insight into how a company operates, how they make their purchase decisions, and where they are lacking in the technology department. As it turns out—a lot.

Commerce 100