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6 Ingenious Data-Driven Marketing Ideas for CBD Brands

Smart Data Collective

We thought it might be good to delve into the topic in greater detail. As more and more people discover the benefits of cannabidiol, there’s a growing demand for edibles, oils, and topicals. 1 Start a Blog with Machine Learning Algorithms in Place. 77 million new blog comments are generated by readers each month.

Marketing 274
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Drilling Deeper with DEIB (Diversity, Equity, Inclusion, and Belonging)

Netbasequid

This is the third blog of our series with this social listening expert. The first blog in the series focused on using social listening to amplify the call for DEIB. As technology continues to evolve to help companies meet business goals, DEIB can as well. The second was on capturing audience understanding in this space.

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Leveraging Social Analytics for Optimizing Your Marketing Strategy

Smart Data Collective

Analytics is extremely important for any company that wants to get the most out of its marketing efforts. Every company needs a social media marketing strategy. It is a very rare occurrence that a company needs to have a presence on every one of the most popular social media platforms. Social media marketing is no exception.

Marketing 320
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Why ZoomInfo is Acquiring Clickagy

Zoominfo

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner. The Leader in Buyer Intent. Not good enough.

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2023 SAP Innovation Award Winners: Swiss Federal Railways, Mastering a Data-Driven Culture with SAP BTP

Timo Elliot

You can see their full entryv” Enabling a Data-Driven Culture by Integrating SAP Solutions with SAP Business Technology Platform ” on the awards site. With a workforce of approximately 33,900 employees, the company faced challenges managing data across its divisions, which led to inefficiencies and sub-optimal data hygiene.

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Taking a Deep Dive into Audience Understanding

Netbasequid

They know that a company’s success involves more than maintaining a positive brand image, and we’re guessing you know this too! If a company intends to thrive in the future or even exist in the future, it must therefore focus on becoming consumer-centric. Yes, social listening is being under-leveraged by companies, in my opinion.

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15+ HR Podcasts for Recruiters and HR Professionals

Zoominfo

In recent months, we’ve featured the subject of podcasting throughout several blog posts—from podcasting best practices to lists of our top podcasts to listen to. The CareerMetis Podcast is a weekly Podcast hosted by award-winning career blog, careermetis.com. Listen here. 4. The CareerMetis Podcast. Listen here. Listen here.