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UPS delivers customer wins with generative AI

CIO

By alleviating the burden on our human agents, it enables them to focus on more complex and nuanced customer needs.” Gownder, in a blog post last November as UPS was putting its solution into limited production. Going forward, UPS will take a multifaceted approach to its generative AI strategy and will evaluate each framework.

Win 843
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Sales Enablement Strategy: The Essential 7-Step Guide

Crayon

If you can help it, sales enablement — the act of empowering your sales reps with the tools, resources, and competitive intel they need to win deals — should not be conducted on an ad-hoc basis. To succeed over the long term in a competitive niche, you need a sales enablement strategy.

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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

A host of AI Video Insights further powered on-court strategy and media reporting while giving fans, players and coaches unprecedented insights into every game. And AI Shot of the Day also boasted of enhancements, enabling Tennis Australia’s media team to quickly analyse and post social media ready clips from the best shots of each day.

Sports 581
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10 Best Lead Generation Tools in 2023

mention

According to a recent study, only 17% of marketers believe they are generating enough leads for their sales teams. Lead generation tools can be a game-changer for your B2B sales strategy. In this article, we will explore ten of the best lead-generation tools that can help you increase your B2B sales. But fear not!

Profiling 343
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Actionable PR strategies to build powerful brand awareness

mention

But did you know that these tactics are actually part of a broader strategy called public relations or PR ? So anything related to blog posts and SEO, podcasts and videos, social media, email marketing, guest posts, interviews, third-party reviews, etc. newsletters, websites, blogs, and more. TV/radio (e.g.

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Leidos continues to pivot to technology development. Are you ready?

FedSavvy

This blog will focus first and foremost on the company’s reorganization announcement to realign its operating groups and restructure its corporate leadership effective January 1, 2024. Astute readers will note that many of these executives are long-time Leidos leaders who are (in part) being shuffled around to enable this new strategy.

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Can Data Mining Aid with Off-Page SEO Strategies?

Smart Data Collective

One of the most important ways that companies can use data mining in their marketing strategies is with SEO. Data mining is going to be the life of many offsite SEO strategies in the future. We are going to get into the nuts and bolts of using data mining to optimize your offsite SEO strategy. All these strategies are essential.