How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena
CIO
APRIL 30, 2023
For example, Get into the Zone served up video montages of a player’s former winning performances, while an opponent tendency feature allowed players to view and analyse the statistical playing tendencies of their opponents. The forward planning is so much easier and it’s adding millions to sales generated,” Noble adds.
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