Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. higher sales quota achievement rate.

Management 172

Management Sales Profiling Marketing 172

mention

JUNE 26, 2023

As a marketing agency, you’re often tasked with proving the marketing ROI of your clients’ efforts. They’re most concerned about keeping their businesses lucrative and need your agency’s expert help to achieve marketing results. After all, it’s why they’ve invested in your services. Definitely not!

Restaurants 157

Restaurants Briefing Marketing Marketing 157

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. The reason for this is simple. Email marketing is an inexpensive way to promote products, increase sales, and retain customers.

Marketing 231

Marketing Marketing Sales Information 231

Smart Data Collective

DECEMBER 9, 2021

Continue to read this blog post for more important details. This is the focus of this blog post. Meta Description: Having a website and/or mobile app is important for your business success. That is why you have to know the good UX design principles. It is no longer possible to rely on artistic abilities or even coding skills alone.

Competitive 326

Competitive Research Commerce Technology 326

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product-specific, customer-focused go-to-market strategy. GTM motions can fail for a variety of reasons. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market.

Brainstorming 100

Brainstorming Sales Profiling Marketing 100

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion?

Sales 130

Sales Research Loss Intelligence 130

mention

APRIL 28, 2021

The Covid-19 pandemic isn’t going away just yet, but there are reasons to be optimistic. According to a survey by Econsultancy, 70% of businesses with a structured CRO strategy improved their sales – but only 24% of businesses currently have a structured CRO strategy. But how do you make this happen in challenging times?

Startups 176

Startups Travel Research Win 176

Zoominfo

OCTOBER 25, 2019

You may encounter the term corporate social responsibility (CSR) and question whether it’s just another industry buzzword. Is CSR nothing more than a PR gimmick designed to boost a company’s brand or public image? Or is it a realistic method for companies to integrate environmental and social issues into their business models? 71% of U.S.

Finance 174

Finance Banking Business Environment Competitive 174

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. higher sales quota achievement rate.

Management 100

Management Sales Profiling Marketing 100

Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. You need to give your audience a reason to be excited about your company.

Marketing 246

Marketing Marketing Retail Gaming 246

CXL

JULY 21, 2022

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? Omnichannel aligns branding, messaging , and customer service across every channel. Omnichannel marketing vs. multichannel marketing: What’s the difference?

Marketing 99

Marketing Marketing Research Retail 99

Data Hut

SEPTEMBER 16, 2022

We'll walk through exactly how to find out who your true competitors are and what other businesses should be considered when making decisions about running your business so that you can stay focused on what matters most. Competitive pricing analysis is an important part of market research for any small business. But that's not enough.

Competitor Analysis 52

Competitor Analysis Analysis Commerce Competitive 52

Datapine Blog

FEBRUARY 3, 2022

With the rise of modern self-service BI tools , everyone can monitor relevant performance indicators in a matter of seconds. Examples of KPIs can be sales growth, customer retention, or customer lifetime value. Some examples of metrics include the Lead-to-Conversion-Ratio, Return Rate, and Acquisition Costs by Marketing Channel.

KPI 75

KPI Benchmarking Sales Analysis 75

CXL

NOVEMBER 23, 2022

However, that’s not to say content doesn’t matter. It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Andrei Faji, Engagement Marketing @ PandaDoc. Add to that breakfast tacos, a lot of beer, and three parties. These are the highlights of each one.

Marketing 78

Marketing Marketing Win Gaming 78

Similarweb

DECEMBER 6, 2020

SEO professionals and marketers spend much of their time conducting keyword research , as well as assessing and choosing the right keywords to boost their ranking on results pages and get to the top of Google searches. In this post, we’ll dive into the world of user search intent and learn: What user search intent is and why it matters.

IT 87

IT Restaurants Analysis Competitive 87

Similarweb

JANUARY 19, 2021

Video marketing can boost your brand presence and SEO efforts if you take a minute to understand how to do it correctly. Video marketing can boost your brand presence and SEO efforts if you take a minute to understand how to do it correctly. What is video SEO strategy and why does it matter? . Video is hot. Define your goals.

Algorithm 78

Algorithm Marketing Marketing Gaming 78

Datapine Blog

JUNE 5, 2019

Through linking with specific KPIs that align with your business goals, you can drill down into specific pockets of information, creating benchmarks and measuring your success on a continual basis. That’s an unfathomable amount of information. Enter data dashboards – one of history’s best innovations in business intelligence.

KPI 126

KPI Hospitals Sales Capital 126

Moz

FEBRUARY 14, 2021

While this information doesn’t provide much insight into on-page performance, it does offer a jumping-off point for you to talk to your customer about changes in market trends and user behavior. While SEO reports are crucial in many ways, they are usually reduced to boilerplate PDF templates sent to clients each month with a generic message.

Education 58

Education Sales Information Knowledge 58

Datapine Blog

OCTOBER 17, 2019

In this blog post, we’re going to give a bit of background and context about management reports, and then we’re going to outline 10 essential best practices you can use to make sure your reports are effective. Management reporting is a source of business intelligence that helps business leaders make more accurate, data-driven decisions.

Management 105

Management KPI Benchmarking Advantage 105

Netbasequid

MAY 10, 2021

If you haven’t been leveling up your social media monitoring game, now is the time to start: There was a $16 billion jump in social media marketing from 2017 to 2021. 40% of marketing and sales teams believe data science driven by artificial intelligence (AI) and machine learning is foundational to their social media marketing success.

Benchmarking 78

Benchmarking Due Diligence Win Gaming 78

Netbasequid

JUNE 10, 2021

. Slowly but surely, brands that aren’t using social media listening will lose more and more market share to brands that are. There’s simply no other tool right now that comes close to providing brands with market intelligence that yields actionable results. The use cases of social media listening are expansive. 5/21/21-5/28/21.

Airline 98

Airline Competitive Intelligence Market Intelligence Intelligence 98

Netbasequid

MARCH 22, 2022

And if you haven’t been paying attention to all of these things, now is the time to start: There was a $16 billion jump in social media marketing from 2017 to 2021. 51% of marketers who currently leverage social media communities plan to invest more this year. We’ll share: Just what social media monitoring is. And they’re right!

Benchmarking 59

Benchmarking Due Diligence Win Analysis 59

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. Unique considerations — Some context behind Sales Hacker’s growth.

Startups 49

Startups Sales Win Advantage 49

ATTEST

JUNE 9, 2021

“Customer journey” is a term frequently used by marketing folk, but what does it really mean? Why do customer journeys matter? Because if you don’t know what drives customers to make a purchase, how can you fine-tune your brand experience and marketing messages? Credit: Wordstream. Phase two – Active evaluation .

Retail 52

Retail Research Win Knowledge 52

ATTEST

JUNE 9, 2021

“Customer journey” is a term frequently used by marketing folk, but what does it really mean? Why do customer journeys matter? Because if you don’t know what drives customers to make a purchase, how can you fine-tune your brand experience and marketing messages? Credit: Wordstream. Phase two – Active evaluation .

Retail 52

Retail Research Win Knowledge 52

Contify

NOVEMBER 18, 2018

As I tried to learn about SEO, for some strange reasons, I found myself learning about Park Seo’s surprising French kiss. A Google alert is simple to set up — just search a keyword, click on ‘create alert’ and — voila — we’ve got a new Google Alert. It is one of the most popular services for tracking the Internet. I wonder why?

IT 60

IT Market Intelligence Intelligence Intelligence 60

Datapine Blog

FEBRUARY 9, 2024

2) Why Do KPIs Matter? 4) How to Select Your KPIs 5) Avoid These KPI Mistakes 6) How To Choose A KPI Management Solution 7) KPI Management Examples Fact: 100% of statistics strategically placed at the top of blog posts are a direct result of people studying the dynamics of Key Performance Indicators, or KPIs. What Is KPI Management?

KPI 88

KPI Management Retail Analysis 88

Tinuiti

DECEMBER 22, 2023

Retail media networks are retailer-owned advertising spaces that allow marketers to purchase relevant digital ad space powered by the respective retailer’s first-party data insights. More simply put, whose data and shoppers will matter most in reaching your goals? Today, this includes digital marketing as well. So how to choose?

Retail 130

Retail Commerce Sales Security 130

Tinuiti

DECEMBER 22, 2023

Retail media networks are retailer-owned advertising spaces that allow marketers to purchase relevant digital ad space powered by the respective retailer’s first-party data insights. More simply put, whose data and shoppers will matter most in reaching your goals? Today, this includes digital marketing as well. So how to choose?

Retail 130

Retail Commerce Sales Security 130

Contify

JANUARY 16, 2018

As I tried to learn about SEO, for some strange reasons, I found myself learning about Park Seo’s surprising French kiss. A Google alert is simple to set up?—?just just search a keyword, click on ‘create alert’ and?—?voila?—?we’ve we’ve got a new Google Alert. It is one of the most popular services for tracking the Internet. I wonder why?

IT 40

IT Market Intelligence Intelligence Intelligence 40

mention

JANUARY 20, 2021

The good news for marketers is that more time spent on Instagram, means more potential exposure to your brand’s content and ads. This increased ad exposure helps lead to more click-throughs, to eventually boost sales. The key challenge for marketers is making that connection from engagement to click-through to a sale.

Gaming 274

Gaming Sales Marketing Marketing 274

Zoominfo

FEBRUARY 19, 2019

The premise of content marketing is simple: Offer something of value and, in exchange, earn the trust of potential customers. Yet, when it comes time to execute, many marketers stumble. If you’ve ever asked yourself a similar line of questions, fear not, dear marketer. Content Marketing Calendar Goals and Key Considerations.

Brainstorming 189

Brainstorming Sales Marketing Marketing 189

Zoominfo

APRIL 4, 2018

Account-based selling isn’t a new concept– but it’s recently exploded as a common practice in sales and marketing circles. Although many predicted the account-based framework would be nothing more than a short-lived trend, it’s actually proven to be a highly effective sales strategy. Keep reading! What is account-based selling?

Profiling 178

Profiling Sales Technology Technology 178

Zoominfo

FEBRUARY 6, 2019

It’s a topic you’re likely familiar with if you work in marketing— and especially if you’ve read our blog in the past. But, there’s a reason this topic has been discussed at such great length. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate.

Marketing 178

Marketing Marketing Briefing Sales 178

Zoominfo

JANUARY 9, 2020

With the proliferation of social media, social employee advocacy as a form of strategic marketing is imperative in today’s digital landscape. Today’s blog will be all about the steps you can take to implement a successful employee advocacy program, as well as some mistakes to avoid along the way. What more could you ask for? .

Profiling 147

Profiling Competitive Sales Marketing 147

Zoominfo

SEPTEMBER 26, 2019

Today’s blog post offers some key tips to inspire discretionary effort that you can implement today! One of your team members is responsible for writing six blog posts a month. Another writer on your team has the exact same goal — six blog posts a month. A popular new metric for this is called “discretionary effort.”

Management 147

Management Sales Learning Information 147

Zoominfo

MAY 18, 2023

That’s because smart recruiters have learned to apply marketing principles to their talent acquisition process, helping them fill and nurture robust talent pipelines they can hire from at a moment’s notice. Here are the key components your talent team should have in place to make recruitment marketing work for them.

Marketing 130

Marketing Marketing Human Resources Education 130