Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. It means putting the customer at the center of every business decision, including product development and marketing.

Learning 209

Learning Marketing Marketing Restaurants 209

Tinuiti

APRIL 21, 2023

This year is a crucial time to get in front of new customers in the competitive ecommerce market. Leverage influencers and their platforms 90% of marketers believe that influencer marketing is effective and 61% of consumers trust influencers’ recommendations. The big question is: Are you Prime Day ready?

Win 130

Win Sales Advantage Advantage 130

mention

JUNE 2, 2021

Long story short: If you don’t use video content as a part of your marketing strategy, you’ll lose the battle for your brand’s authority, target audience, and overall search engine rankings. More than that: 80% of consumers “would rather watch a live video than read a blog.”

Entertainment 364

Entertainment Education Win Marketing 364

mention

NOVEMBER 13, 2023

Marketing is easy, isn’t it? In the modern market, marketing is at times a science, and at other times an art. There are multiple aspects to an effective marketing strategy. It’s for these reasons that at the heart of effective modern marketing lies a solid understanding of lifecycle marketing. Awareness 2.

Marketing 157

Marketing Marketing Knowledge Sales 157

Zoominfo

APRIL 9, 2018

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. Today’s edition features content about lead generation, data-driven recruitment, marketing influencer selection and more. In the world of B2B marketing, lead generation matters a lot—yet, it’s also one of our biggest challenges.

Innovation 157

Innovation Marketing Marketing Technology 157

mention

OCTOBER 12, 2022

Considering these statistics, it shouldn’t come as a surprise that individuals and businesses want to rake up as many views as possible on their YouTube videos. But how can you ace your YouTube marketing strategy ? On the one hand, your audience’s feedback helps you set SMART digital marketing goals. Enable Embedding.

Annotation 144

Annotation Win Gaming Marketing 144

mention

FEBRUARY 12, 2024

You probably already know the value of being on social media, or content marketing, or getting company news covered in third-party media outlets. So anything related to blog posts and SEO, podcasts and videos, social media, email marketing, guest posts, interviews, third-party reviews, etc. TV/radio (e.g. TV/radio (e.g.

Globalization 157

Globalization Gaming Marketing Marketing 157

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Identify influencers. Don’t believe us?

Benchmarking 204

Benchmarking Gaming Sales Win 204

mention

NOVEMBER 1, 2023

The world of digital marketing is rapidly changing thanks to new advancements in artificial intelligence (AI) technology. Marketing channels from social media and paid advertising to email and content marketing are all experiencing rapid disruption and innovation courtesy of industry-changing technology rooted in AI and machine learning.

Marketing 157

Marketing Marketing Algorithm Briefing 157

Netbasequid

MARCH 13, 2023

So how do brands know if their Instagram marketing efforts are paying off? In this blog, we’ll discuss the following: What are Instagram Analytics? Instagram analytics is a set of tools that help brands understand how effective their marketing efforts are on Instagram. There are 1.3 What is Instagram Analytics?

Analysis 97

Analysis Profiling Benchmarking Competitive Intelligence 97

mention

MAY 17, 2023

The affiliate marketing spend in the US was up to $8.2 With this trend in mind, it’s safe to say that affiliate marketing isn’t going anywhere. But becoming an affiliate marketer takes more than merely knowing what the term means. For one, you must choose the right platform for affiliate marketing. billion in 2017.

Marketing 273

Marketing Marketing Travel Commerce 273

Zoominfo

JUNE 19, 2018

In recent years, B2B live video has exploded in popularity as a viable marketing tactic. And, other video streaming statistics support this. Keep reading – today’s blog post offers tips and tricks for B2B marketers to make the most of live streaming! Combine your influencer marketing and live video strategies.

Marketing 207

Marketing Marketing Learning Business 207

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Continue reading. Continue reading.

Retail 180

Retail Commerce Sales Market Segmentation 180

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. 15 Times Marketers Won with Personalization. But, as consumers evolve so must our marketing tactics. Let’s get into it!

Win 189

Win Sales Retail Education 189

Zoominfo

MAY 6, 2019

In today’s chaotic hiring market, recruitment marketing has emerged as a widely adopted practice among recruiters and HR professionals. By definition, recruitment marketing is a tactic used by an organization to source, manage, and nurture passive talent — before they apply for an open position. Create candidate personas.

Marketing 169

Marketing Marketing Profiling Information 169

Zoominfo

JULY 1, 2018

In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). But—as B2B marketers and sales professionals—we have a lot to learn about social selling. What is Social Selling?

Profiling 190

Profiling Sales Education Research 190

Zoominfo

OCTOBER 25, 2018

But, thanks to technological advancements, predicting customer behavior has become a reality—and it’s changed the face of marketing forever. Predictive intelligence and machine learning may sound like futuristic concepts, but they’ve already made a massive impact in the marketing world. Let’s get into it! The best part?

Intelligence 189

Intelligence Intelligence Marketing Marketing 189

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. Keep reading!

Intelligence 272

Intelligence Intelligence Analysis Technology 272

Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Enter data-driven marketing.

Human Resources 113

Human Resources Commerce Algorithm Sales 113

mention

APRIL 29, 2022

In this post, we’ll share expert tips from renowned marketing professionals on crafting social media content that appeals to the masses and drives business for you. Statistics also suggest that up to 36% of Instagram users and 35% of Twitter users use social media to follow brands and companies. Happy reading! The same goes for brands.

Matrix 355

Matrix Profiling Briefing Entertainment 355

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. Let’s get into it!

Sales 140

Sales Profiling Gaming Marketing 140

Zoominfo

JUNE 25, 2018

Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers.

Marketing 217

Marketing Marketing Entertainment Profiling 217

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 189

Marketing Marketing Retail Business Environment 189

Netbasequid

AUGUST 3, 2021

And as we go along, we’ll come across statistics that emphasize the need for social media monitoring software: In 2020, over 6 billion people were using social media worldwide, this is projected to increase to 4.41 You can monitor a whole host of places such as Twitter, Facebook, Instagram, blogs, forums, and more. billion in 2025.

Profiling 105

Profiling Competitive Advantage Advantage 105

Netbasequid

DECEMBER 14, 2021

It leaves a lot to be desired in your marketing strategy, particularly when there’s a wealth of consumer insights floating beneath the surface. UGC generally persuades purchase intent more than influencer content or branded marketing. Authors, influencers, and KOLs at work within a conversation. Favored languages.

Competitive 105

Competitive Competitive Intelligence Intelligence Intelligence 105

Zoominfo

JULY 18, 2018

The buying committee involves many more influencers and decision-makers. More Informed Buyers: B2B decision-makers often have in-depth knowledge of market and product options prior to speaking with a sales rep. In today’s blog post, we explore eight tips to make the process easier. But, fear not! Let’s get into it!

Sales 180

Sales Knowledge Sales Enablement Security 180

Zoominfo

FEBRUARY 19, 2018

We put together the following list of social selling statistics in hopes that sales reps everywhere would take this information and apply it to their current social selling practices. 48 Social Selling Statistics to Help You Close More Deals. Marketers spend an average of 4-6 hours a week on social media ( source ).

Profiling 184

Profiling Sales Win Research 184

Netbasequid

OCTOBER 20, 2021

Markets are in a constant state of flux, and our online world ensures that brands must stay on their toes to keep up with shifting market conditions. In this article, we’ll talk about those use cases and then narrow down into a consumer-facing marketing angle. Data literacy is the name of the game with digital intelligence.

Intelligence 98

Intelligence Intelligence IT Market Research 98

Zoominfo

JUNE 7, 2018

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). In today’s blog post, we’ll teach you a few easy ways to effectively promote your B2B company on Instagram. Consider these statistics: 85% of users find visual UGC to be more influential than content made by brands directly ( source ).

Marketing 178

Marketing Marketing Travel Win 178

mention

AUGUST 9, 2023

It is influenced by the type of content that appears on search engine results pages (SERPs), such as online news, reviews, blog posts, articles, and social media posts. You’ll also get free marketing from your loyal customers through word-of-mouth when you have a great online reputation.

Management 130

Management Profiling Advantage Advantage 130

Netbasequid

JANUARY 20, 2021

Gaming and eSports influencers on YouTube have grown in popularity over this past pandemic-driven year. And if you’re not convinced of the power this segment has, here are some supporting statistics on the rise of gaming and its influence: Women over the age of 18 make up 48% of the gaming population. Gamers Grabbing Attention.

Gaming 98

Gaming Due Diligence Market Intelligence Education 98

Zoominfo

DECEMBER 3, 2019

But, thanks to technological advancements, predicting customer behavior has become a reality—and it’s changed the face of marketing forever. It is composed of statistics, data mining, algorithms, and machine learning to identify trends and behavior patterns. 34% of purchases are influenced by predictive intelligence recommendations.

Intelligence 100

Intelligence Intelligence Marketing Marketing 100

Zoominfo

JUNE 4, 2019

If that statistic has left you shaken, fear not. Consider these statistics: Nearly three-fourths of consumers say good reviews play a role in making them trust a brand. 89 percent of marketers say that customer testimonials and case studies are the most effective content forms for influencing purchases. Keep reading!

Sales 244

Sales Profiling Research Knowledge 244

Smart Data Collective

OCTOBER 1, 2020

We have talked about some of the biggest ways that big data has influenced the field of marketing. Before we can delve into the role of data in Facebook marketing, it is important to get an understanding of how the platform works in the first place. This works especially well for businesses with online stores, blogs and vlogs.

Technology 293

Technology Technology IT Profiling 293

Netbasequid

JANUARY 24, 2022

By watching these two avenues, brands can find out the trending topics and consequently discern behavior shifts in the market. On the blog, there is the category Insights with a byline that reads “Unlocking the power of Twitter data” and this is where the platform shares trends as they appear throughout the year.

Advantage 98

Advantage Advantage Sports Entertainment 98

Zoominfo

OCTOBER 9, 2018

From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. In today’s post, we’ll take a further look into the concept of AI and see how this new technology can have a real impact on your marketing strategy. Or is it just another martech fad?

Intelligence 113

Intelligence Intelligence Marketing Marketing 113

Netbasequid

APRIL 26, 2022

But first, here’s some Instagram Statistics which can’t be ignored: Instagram is the second most downloaded app globally. Additionally, 46% of marketers already leverage stories and 55% are planning on increasing their investment this year. It’s a valuable addition to any campaign and is a critical element in your marketing strategy.

Marketing 98

Marketing Marketing Competitive Globalization 98