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Amazon Trends & Industry Predictions for Sellers

Tinuiti

of the US digital ad market this year (behind Google’s 27.1% billion this year, more than that of Google and Meta combined ($3.34 As shared by eMarketer : “Amazon Ads is even closing the gap with Google and Meta. As shared by eMarketer : “Amazon Ads is even closing the gap with Google and Meta.

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Social commerce: A guide for brands and retailers

bazaarvoice

The social commerce renaissance continues. Global daily time spent on social networking continues to tick up: the endless scrolling, constantly hitting refresh, living vicariously through all of our friends as we wonder how they can afford to travel so much, etc. Given that social commerce sales in the U.S.

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Call To Action In Writing: 7 Powerful Examples

CXL

Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. CTAs are a critical component of marketing material.

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Understanding Your Audience in a Cookie-less World

Netbasequid

As cookie-based advertising is set to be eliminated in the coming year, many marketers are wondering how this will affect their consumer research strategies. It’s likely you can capture critical intel with the tools you’re already using for social listening, segmentation, and customer relationship management (CRM).

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The Power of Expert Insights as Alternative Data

Alpha Sense BI

Traditionally, financial analysts relied heavily on traditional data sources like company earnings reports, filings, and economic indicators. AlphaSense, a leading market intelligence platform, offers superlative alternative data, or alt data, under the Expert Insights suite of primary research.

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5 Ways Expert Insights Lead to Successful M&A

Alpha Sense BI

Industry nuances, company culture, leadership styles, competitor interactions—these are facets you can’t necessarily uncover by researching numbers and figures, yet they significantly impact whether or not two companies have the right synergies to succeed. Navigating the cultural challenges around M&A integration is a delicate process.

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Introducing the NetBase Quid BI Connector!

Netbasequid

Increasing global competition coupled with ever-shifting consumer demands requires keeping a constant finger on the pulse of the market. Adding to that, consumer and marketing research is time consuming, especially with the volume and the sources of data multiplying at astonishing speed. Traditional Analysis Isn’t Working.