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15 Best Social Listening Tools to Try in 2024

mention

Not all brand mentions on social media are valuable. Similarly, some brand mentions are relevant to your brand, and as a social media professional, you must understand the underlying emotions behind these mentions. How will you act on your audiences’ emotions if you are unfamiliar with them? Let’s do it!

Analysis 157
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Sentiment analysis: The Complete Guide

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Essentially, it’s the process businesses and researchers use to gauge the public’s feelings towards products, services, or topics by analyzing language and emotion in text. It’s not just about whether the sentiment is positive or negative, but also about the why and how. Wondering what it’s all about?

Analysis 157
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6 Ingenious Data-Driven Marketing Ideas for CBD Brands

Smart Data Collective

We recently talked about the incredible benefits of using AI in the CBD industry. You can see how big data and AI are being utilized by the most astute CBD marketers. You can get a better sense of the role that big data plays in the changing direction of the market. Big Data is Driving Major Changes in the CBD Industry.

Marketing 273
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Amazon Attribution: Everything You Need to Know in 2023

Tinuiti

Amazon Amazon Attribution: Everything You Need to Know in 2023 By Tinuiti Team Jul 06 2023 Amazon has long been a top retail destination of choice for many US consumers. Brands selling on Amazon can benefit greatly from analyzing the effectiveness and impact that off-Amazon traffic sources have on their Amazon performance and sales.

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Amazon Attribution: Everything You Need to Know in 2023

Tinuiti

Amazon Amazon Attribution: Everything You Need to Know in 2023 By Tinuiti Team Jul 06 2023 Amazon has long been a top retail destination of choice for many US consumers. Brands selling on Amazon can benefit greatly from analyzing the effectiveness and impact that off-Amazon traffic sources have on their Amazon performance and sales.

Sales 130
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16 Must-Have Content Marketing Tools in 2022

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But remember, there is no content marketing tool that can take the place of a good content marketing strategy and all the work that goes into it. The intent behind content marketing activities is to influence consumer behavior and guide their purchasing decisions.

Marketing 363
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Text Categorization: What Is It and How Does It Work?

Netbasequid

Unfortunately for brands, most of it is unstructured and flung into the vast reaches of the internet. There’s a wealth of consumer insight and market intelligence out there, and text categorization helps us capture it – and make sense of it all – using artificial intelligence (AI).

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