Zoominfo

JANUARY 8, 2021

Lead gen marketing is what businesses do to attract ideal customers. Your content marketing — think blog posts, email sequences, and whitepapers — nurtures the target lead, getting them interested in your product or service. Maybe your website visitor handed over their email to receive blog alerts or asked a question on your chatbot.

Sales 246

Sales Marketing Marketing Profiling 246

Zoominfo

MAY 20, 2021

While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns.

Marketing 264

Marketing Marketing Education Information 264

Zoominfo

MARCH 4, 2021

Regardless of your organization’s size, increasing your customer base and brand awareness is essential for continuous success. Create an ideal customer profile (ICP) and buyer personas – Your ICP is exactly the type of lead to become one of your clients, and your buyer personas describe the personalities of those potential customers.

Profiling 246

Profiling Sales Competitive Marketing 246

Zoominfo

AUGUST 11, 2020

Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better. That is, they should be determined using interviews, case studies, and research on past and current clients. It all comes down to building out client profiles. Client Interviews.

Profiling 246

Profiling Sales Research Information 246

mention

SEPTEMBER 15, 2023

In the current times, thriving in business hinges on the support of its customers. This is why 80% of companies use customer satisfaction scores to figure out how to delight their users. Case Studies: How User Suggestions Created Waves of Success for Companies? And guess what? With Zoom Scheduler, they can.”

Innovation 157

Innovation Marketing Marketing Algorithm 157

Zoominfo

FEBRUARY 5, 2021

Let’s start with that dream customer. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). The B2B sales funnel depicts how prospective customers move through the buying process in stages. It’s time to build a sales funnel that captures and converts your best buyers.

Sales 179

Sales Profiling Win Research 179

mention

APRIL 20, 2022

In this blog post, we’ll take a look at 6 different personal branding tips to help increase your personal brand and your online visibility in the process. On LinkedIn, you can share your articles and blogs of 110,000 characters. Crafting a personal positioning statement is like creating a target-customer avatar.

Profiling 337

Profiling Knowledge Loss Gaming 337

Smart Data Collective

AUGUST 29, 2019

His article talked about utilizing big data for everything from customer analytics to optimizing pricing strategies. Start blogging. Blogging is one of the simplest yet most effective ways to build your audience’s trust and to drive more traffic to your website. What to blog about? Image Source. Leverage influencers.

Sales 185

Sales Marketing Marketing Brainstorming 185

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Let’s get into it. Let’s get into it.

Retail 180

Retail Commerce Sales Market Segmentation 180

Zoominfo

FEBRUARY 1, 2021

on your website) that moves potential customers to take some sort of action. These digital experiences can result in prospects filling out a form to try your free demo or signing up for blog alerts. Get to Know Your Ideal Customer. For instance, if your software solution increases your customer’s sales by 400%, that’s value.

Management 145

Management Marketing Marketing Business 145

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. 92% of B2B customers watch videos online ( source ). If written correctly, blogs inform and entertain your audience with relevant content that matters to them, effectively establishing trust with your brand.

Entertainment 157

Entertainment Marketing Marketing Education 157

Alexa

JULY 12, 2021

Start by nailing down who your ideal customers are. If you’re an enterprise design agency, your target customers might be marketing and creative leads who are decision-makers at their companies. Create in-depth buyer personas to record the details of each customer profile. Click To Tweet.

Marketing 206

Marketing Marketing Analysis Profiling 206

Zoominfo

JUNE 4, 2019

If your connection is a happy customer, they’ll more than likely be happy to do you the service and your prospect will be primed to hear your pitch. Here are a few ways you can begin to do this: Customer Success. Case studies, reviews and testimonials are an extremely effective trust-building tool. 2. Do your homework.

Sales 244

Sales Profiling Research Knowledge 244

Smart Data Collective

JUNE 22, 2022

A study by Allied Market Research has found that the market for financial analytics services will be worth nearly $20 billion by 2030. But it’s not the case that cash will disappear from business and there are still plenty of shoppers and consumers who rely on it. Who carries cash anyway, right?

Banking 259

Banking Finance Algorithm Technology 259

Zoominfo

FEBRUARY 25, 2021

The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Read on to get the ins and outs of attracting prospects (and converting them into customers) with a step-by-step webinar formula. Decide which customer segment (e.g., Start with your webinar funnel. What Is a Webinar Funnel?

Sales 208

Sales Brainstorming Marketing Marketing 208

Zoominfo

FEBRUARY 13, 2019

In fact, studies show that email marketing has a 4400% return on investment ( source ). It’s no longer good enough to send your entire customer database the same offers. Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today. Unfamiliar with the term?

Marketing 219

Marketing Marketing Copywrite Hospitals 219

Zoominfo

FEBRUARY 5, 2021

Let’s start with that dream customer. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) The B2B sales funnel depicts how prospective customers move through the buying process in stages. It’s time to build a sales funnel that captures and converts your best buyers.

Sales 130

Sales Profiling Win Research 130

Zoominfo

JULY 2, 2020

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. This new email list will send out thank-you emails, and then encourage them to download a case study. How Does Marketing Automation Work? We now know what marketing automation is, but how does it work?

Marketing 246

Marketing Marketing KPI Sales 246

Fuld

OCTOBER 12, 2022

In this edition, we feature our latest blogs on competitive strategy consulting and the future opportunities for Mid-Market Private Equity (PE). Featured Blog: The Truth is Out There – the Competitive Intelligence Mantra. Featured Case Study: Market Expansion Study to understand Consumer responses in 5 Markets.

Competitive Intelligence 52

Competitive Intelligence Competitive Research Intelligence 52

mention

AUGUST 16, 2023

Whether you aim to enhance your website, create captivating blog posts, or refine your marketing materials, selecting the right content writer holds utmost importance. Some writers excel at long-form blog posts, some rock at optimised web copy, and others thrive on micro-copy for better UX. What sector are you in? People trust people.

Copywrite 130

Copywrite Briefing Loss Gaming 130

mention

APRIL 19, 2023

Read on to find out how you can leverage this tactic to understand your customers better and drive business growth. It tells you that your product is well-liked (at least by this customer) and that the subscription model is a sticky one. Demographic Data Sometimes it’s tough to know exactly who your customer is.

Business 167

Business Analysis Travel Data Analysis 167

Zoominfo

MAY 20, 2021

While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns.

Marketing 130

Marketing Marketing Education Information 130

Zoominfo

MARCH 14, 2018

If you’re an avid reader of the ZoomInfo blog, you’re already familiar with the name Jay Baer. Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt. But the rise of customer complaints is actually an enormous opportunity.

Marketing 164

Marketing Marketing Win Competitor Analysis 164

Zoominfo

AUGUST 5, 2021

Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. Sales enablement is a process that stretches across the sales cycle, from prospecting to customer success. Customer Success : Sales enablement is ultimately about converting customers who can derive value from your product.

Sales Enablement 130

Sales Enablement Sales Knowledge Win 130

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Customer Referrals. While the B2B landscape may always be changing, lead generation will always be important.

Sales 240

Sales Profiling Marketing Marketing 240

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. 78 Customer Engagement Statistics. Keep reading.

Marketing 164

Marketing Marketing Education Win 164

mention

MARCH 1, 2023

Email marketing automation has become an essential tool for businesses to reach out to their customers and clients, and with an average ROI of $36 per $1 spent , it’s not hard to see why. Segmentation allows marketers to deliver highly personalized messages to their customers, resulting in higher engagement and conversion rates.

Marketing 275

Marketing Marketing Startups Commerce 275

Zoominfo

AUGUST 11, 2020

Ideal client profiles are crucial for any account based marketing (ABM ) strategy, and are important for understanding your customers better. That is, they should be determined using interviews, case studies, and research on past and current clients. It all comes down to building out client profiles.

Profiling 130

Profiling Sales Research Information 130

Zoominfo

NOVEMBER 22, 2019

When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Sound familiar?

Marketing 218

Marketing Marketing Sales Benchmarking 218

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. pricing page, case studies). What is Demand Generation?

Benchmarking 225

Benchmarking Education Sales Win 225

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. That initial curiosity in your content offering — eBooks, whitepapers, case studies — might grow into an interest in your solution. What Makes a Good Landing Page?

Marketing 246

Marketing Marketing Sales Gaming 246

Zoominfo

APRIL 22, 2018

Most sales professionals have a wealth of customer data right at their fingertips. Work with your marketing team to offer prospects relevant case studies and content that showcase your company’s credibility. . Reference targeted case studies. Explain the consequences of not taking action. Discuss personal impact.

Education 235

Education Sales Research Learning 235

ArchIntel

MARCH 24, 2021

Octopus Intelligence in a recent blog post presented a real-life case study of how it helped a consumer electronics manufacturer understand why a rival firm was suddenly leaving it far behind. The client was dumbfounded by the unexpected rise in the competitor’s sales figures, Octopus said.

Intelligence 104

Intelligence Intelligence Competitive Intelligence Competitive 104

Timo Elliot

MAY 19, 2023

End-to-end approach from suppliers to customers Working closely with Camelot ITLab , SBB embarked on a strategic data management initiative rooted in the integration of SAP Master Data Governance (MDG) with the SAP Business Technology Platform.

Innovation 98

Innovation Finance Technology Technology 98

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution.

Marketing 236

Marketing Marketing Sales Finance 236

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. It can create a foundation for engagement with current customers and prospects. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. .

Win 138

Win Business Brainstorming Restaurants 138

mention

JUNE 2, 2021

More than that: 80% of consumers “would rather watch a live video than read a blog.” Case in point: The oldy-moldy video ad from DollarShaveClub.com. Post content marketing videos to YouTube, and once they are live there — embed them into blog posts on your website where relevant. Source: Backlinko.

Entertainment 364

Entertainment Education Win Marketing 364