Smart Data Collective

SEPTEMBER 8, 2020

1 Start a Blog with Machine Learning Algorithms in Place. Blogs are a great way to build your brand’s voice while utilizing insights from big data. By creating posts around keywords related to your brand and geographic area, you can direct more traffic to your webpage and engage your customers more deeply.

Marketing 273

Marketing Marketing Retail Advantage 273

Zoominfo

JUNE 6, 2022

An employer brand refers to a company’s identity and reputation as an employer. This doesn’t just depend on the facts about your company, but on the general perception of your company as an employer. Basically, your employer brand is how the talent pool perceives your company as a place to work.

Profiling 130

Profiling Travel Capital Information 130

Netbasequid

JUNE 19, 2023

An approach to social media listening that emphasizes diversity, equity, inclusion, and belonging (DEIB) efforts is taking hold online—and it’s overdue. We discussed the role of DEIB in social media listening with Nicholas Love , Agency Principal of the Kulur Group. And it must be ingrained in the DNA of organizations.

Analysis 98

Analysis Intelligence Intelligence Technology 98

mention

JUNE 2, 2021

In this post, we’ll discuss the role of video content for your marketing success in 2021, the core principles of its organization for better engagement, and the rules of optimizing it on different social media platforms for better visibility, rankings, and conversion. Let’s go!

Entertainment 364

Entertainment Education Win Marketing 364

Smart Data Collective

MARCH 2, 2021

We talked about the strategies hospitals took to use big data and AI to deal with the pandemic , but many other companies took similar steps. With more people spending time at home, they turn to their computers, laptops, and mobile devices for information, business, social interaction, and entertainment.

Globalization 325

Globalization Marketing Marketing Hospitals 325

Smart Data Collective

JANUARY 27, 2022

Research has shown that companies with big data strategies are 19 times more likely to become profitable. In a sense, despite its tremendous value, big data has become a bit of a bubble for many companies. This blog post will explore 5 ways to make the most of your IT budget while creating a data strategy in 2022. #1

IT 266

IT Banking Technology Technology 266

ArchIntel

OCTOBER 6, 2021

In a recent blog post, Mackenzie Colcord , a content marketing and community specialist at Crayon, identified sources of competitive intelligence that companies can use to keep track of industry rivals. According to Colcord, these sites can inform companies of their rivals’ priorities, targets and overall business direction.

Competitive Intelligence 104

Competitive Intelligence Competitive Knowledge Intelligence 104

ArchIntel

OCTOBER 6, 2021

In a recent blog post, Mackenzie Colcord , a content marketing and community specialist at Crayon, identified sources of competitive intelligence that companies can use to keep track of industry rivals. According to Colcord, these sites can inform companies of their rivals’ priorities, targets and overall business direction.

Competitive Intelligence 104

Competitive Intelligence Competitive Knowledge Intelligence 104

Zoominfo

DECEMBER 18, 2019

Gone are the days of the distant businesses, where complaints and comments from consumers were lodged by mail and responses from companies were slow, if they came at all. The proliferation of social media has made it easier than ever to check the pulse of your customers and create a community centered around your brand.

Business 223

Business Advantage Advantage Knowledge 223

Smart Data Collective

NOVEMBER 2, 2020

The only players in the entertainment industry that are doing fine or at least alright are those that operate online, such as: Online streaming services Social media platforms Online casino operators Online game providers Platforms that post entertainment-related reading and video content. Content Personalization.

Entertainment 185

Entertainment Sports Gaming Loss 185

Netbasequid

MAY 26, 2023

They know that a company’s success involves more than maintaining a positive brand image, and we’re guessing you know this too! If a company intends to thrive in the future or even exist in the future, it must therefore focus on becoming consumer-centric. Yes, social listening is being under-leveraged by companies, in my opinion.

Analysis 97

Analysis Benchmarking Knowledge Competitive 97

Zoominfo

JUNE 7, 2018

If Instagram isn’t a core part of your B2B social strategy, it’s time to learn how to connect with your target audience on this popular platform. In today’s blog post, we’ll teach you a few easy ways to effectively promote your B2B company on Instagram. What photos are your customers already posting about your brand?

Marketing 178

Marketing Marketing Travel Win 178

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. For this reason, we’ve put together the ultimate list of company research tools for sales reps. Sprout Social.

Research 233

Research Sales Profiling Startups 233

Zoominfo

MAY 23, 2019

There’s no way around it, companies that have access to data and the means to analyze said data are often among the most successful. In fact, according to research, companies that have embraced a data-driven culture are three times more likely to be substantially ahead of their competitors financially ( source ).

Retail 188

Retail Sales Enablement Loss Sales 188

mention

OCTOBER 12, 2022

YouTube is undeniably one of the most popular social networking and video-sharing sites on the web today. You can also use social media for this. If you enable embedding, people who like your videos can post them on their websites, which can help you get more views. Currently, there are 2.6 Here’s how to do it.

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Annotation Win Gaming Marketing 144

Zoominfo

APRIL 30, 2018

Recruiters and candidates have more ways to connect than ever before, all thanks to the growth of online recruiting platforms and social media. It’s not enough to post job listings on the usual platforms and hope for success. Today’s blog post will show you how to use web analytics to improve your recruiting strategy.

Data Analysis 208

Data Analysis Analysis Learning Research 208

Zoominfo

JUNE 6, 2018

But, there’s one place that nearly all applicants will end up: The career page on your company website. In fact, recent studies show that 77% of job seekers visit company websites to look for jobs, and career sites are the top source of hires at 27.35% ( source ). Keep reading! Use a simple, eye-grabbing design.

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Briefing Research Information Sales 250

Smart Data Collective

AUGUST 25, 2021

In this virtual age of social media, we love to customize our profiles, blogs, and business pages. Custom goods and services define our current culture of brand recognition and awareness, while maintaining simplicity in advertising. What about for small companies with still developing brands?

Sports 195

Sports Algorithm Banking Profiling 195

Netbasequid

SEPTEMBER 26, 2022

Some companies may conduct market entry research to find fresh markets after succeeding or saturating the current market. Consumer research should offer features for social listening , web scraping, and sentiment analysis to help you understand the target customer. Cultural norms. An exploration of art production patents.

Research 97

Research Marketing Marketing SWOT 97

mention

DECEMBER 2, 2020

No industry is spared either— data publ ished by ProfitWell showed us that even largely online subscription-based companies in the SaaS industry have been struggling to acquire new customers and must instead deal with the increased risk of customer churn. The Current Challenges of Scaling a Digital Marketing Agency. Low Profit Margins.

Marketing 195

Marketing Marketing Briefing Management 195

Zoominfo

JUNE 12, 2018

In today’s blog post we dive into some of the most interesting applications of AI in the world of recruiting. Keep reading to learn four ways your company can use AI to identify and hire top-notch candidates. You may not realize that your job post contains language geared toward one particular demographic. Keep reading!

Intelligence 176

Intelligence Intelligence Innovation Technology 176

Zoominfo

NOVEMBER 7, 2018

As important as it is for job candidates to make a good first impression, it’s equally important for the hiring company to do so, too. Conventional wisdom says companies should be creative with their job descriptions—doing away with the bland, formulaic traditional descriptions that do little to excite candidates. Keep reading.

Sales 130

Sales Research Marketing Marketing 130

Zoominfo

FEBRUARY 10, 2019

With social media platforms and job boards taking over the recruitment industry, there are more ways than ever to reach job candidates. Former employees know your company better than anyone else—apart from current employees of course. Many companies find success when rehiring a former employee.

Security 124

Security Security Learning Competitive 124

Zoominfo

NOVEMBER 18, 2019

Although the #MeToo movement traces all the way back to 2006, it gained worldwide exposure in October of 2017 when the hashtag went viral on social media. . The Harvard Business Review conducted a study pre- and post-#MeToo to gain a quantifiable understanding of how the movement impacted workplace dynamics.

Education 167

Education Learning Knowledge Management 167

Zoominfo

MAY 12, 2020

They’re attending networking events, following your company on social media, and applying for your open positions. However, if your active candidates are not the right candidate, recruiters have to go beyond those seeking employment now to strengthen their company’s workforce—by building a pipeline of passive candidates.

Travel 278

Travel Research Profiling Knowledge 278

Smart Data Collective

DECEMBER 20, 2019

Companies can use big data to improve the effectiveness of their ad targeting, streamlining the user experience and measure the ROI better. Digital marketing firms assist businesses with services like content creation, social media management, search engine optimization, ad placement and more. Here’s why.

Marketing 153

Marketing Marketing Restaurants Travel 153

Zoominfo

NOVEMBER 7, 2018

As important as it is for job candidates to make a good first impression, it’s equally important for the hiring company to do so, too. Conventional wisdom says companies should be creative with their job descriptions—doing away with the bland, formulaic traditional descriptions that do little to excite candidates. Keep reading.

Sales 100

Sales Research Marketing Marketing 100

Netbasequid

DECEMBER 21, 2021

Whether your brand is new to the social listening game or you’ve been around the block a few times, a competitive analysis is a key ingredient in your overall market intelligence. And your tools should offer complete transparency, meaning there are no roadblocks to digging into the dataset for the posts, articles, authors, etc.,

Competitor Analysis 97

Competitor Analysis Analysis Matrix Competitive Intelligence 97

mention

JUNE 22, 2022

And while the social media app has become (in?) Another thing to consider is that both companies and influencers can launch live events that encourage viewers to send monetary gifts or donations. This would require reporting the issue and contacting the company directly. Read the Community Guidelines. Pre-announcements.

Entertainment 167

Entertainment Brainstorming Algorithm Profiling 167

Zoominfo

OCTOBER 25, 2019

You may encounter the term corporate social responsibility (CSR) and question whether it’s just another industry buzzword. Is CSR nothing more than a PR gimmick designed to boost a company’s brand or public image? Or is it a realistic method for companies to integrate environmental and social issues into their business models?

Finance 174

Finance Banking Business Environment Competitive 174

Netbasequid

MAY 5, 2023

Companies are gearing up for Cinco de Mayo, as this celebration presents an excellent opportunity for businesses to enhance their visibility, introduce new products, and generate more revenue. And we plan to highlight some of the savviest contenders using social media analytics!

Restaurants 52

Restaurants Entertainment Win Sports 52

Zoominfo

NOVEMBER 12, 2018

In today’s blog post we let the experts do the talking. Every company can find authentic stories related to their brands, whether those stories are revealed through interviews, investigations, or real-life demonstrations. Glen Weldon, Panelist for Pop Culture Happy Hour Podcast. Let’s get into it! So go for it.”.

Business 223

Business Banking Gaming Education 223

Netbasequid

MAY 19, 2021

Text analysis is the ability to organize structured and unstructured data, pulling meaning from zillions of texts across the internet including blogs, journals, consumer posts, etc. Companies using these insights can maximize their consumer and market impact. What is Text Analysis?

Analysis 97

Analysis Research Knowledge Market Research 97

Netbasequid

JANUARY 14, 2021

Striking a pose that thunders through social media. And vetting these influencers’ true qualifications with social media analytics and social listening is important, because: 52% of Gen Ztrusts social media influencers for brand advice. 45% of Gen Zfollow more than 10 social media influencers.

Sports 89

Sports Education Research Retail 89

Zoominfo

MARCH 28, 2018

Whether through social media or on the phone, it’s important not to shy away from questions—especially the tough ones. We don’t mean this literally—we just mean that you should allow customers and prospects to see what your company is really like—put a human face to your brand name. Show off your company culture.

Win 178

Win Sales Learning Information 178

Netbasequid

MAY 7, 2021

According to Martech Zone , netnography is defined as “the branch of ethnography (the scientific description of the customs of individual peoples and cultures) that analyzes the free behavior of individuals on the internet [using] online marketing research techniques to provide useful insights.”.

IT 105

IT Sports Research Intelligence 105

Zoominfo

OCTOBER 13, 2021

Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. Corporate direct marketing channels commonly include highly personalized physical mail, email, social media, and texting campaigns. You can see by our results that gifting works.

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Win Marketing Marketing KPI 130