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How to Get the Most Out of Your Social Media Marketing Budget

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As far as digital visibility goes, social media activity and interactions are pivotal in how a company can reach a wider audience, engage with potential customers, promote its products or services, and generate vital brand awareness.

Marketing 246
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How to Use Mascots in Branding and Design to Attract Customers

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It is a known fact that every brand wants a strong representation in the market. And understandably too, as it has now become a necessity due to the stiff competition in the market. By themselves, Cheetos was nothing new or exciting for its target audience. But the introduction of their mascot allowed children to relate to it.

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9 Free Tools for Every Digital Marketer to Get Their Work Done

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I like the amorphous style of our job; it’s creative, challenging, and far less boring than desk work. Having said that, there are times when it gets frustrating. That is a huge blow to my marketing budget. Whether it’s your budget or working in large teams, multiple subscriptions can be counter-productive.

Marketing 301
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4 Ways to Create and Organize Your Email Marketing Calendar for 2023

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In 2023, every brand has utilized email marketing and understood its importance. Just look at eCommerce sales in the past couple of years. This type of planning can help brands send email marketing campaigns with a timely and relevant message. Especially in the past couple of years. Take the below example.

Marketing 271
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Instagram followers: 10 ways to get real followers and engagement on Instagram

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But Instagram business accounts see just 1.46% growth in monthly followers on average, which means growing your Instagram follower count can feel like a slow, tedious game. Table of Contents: What is Instagram engagement and why do you need it? What is Instagram engagement and why do you need it? Instagram makes this easy.

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A Roadmap to Set SMART Digital Marketing Goals

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The truth is that an objective is nothing without: An action plan to implement it A realistic timeline to achieve it A set of metrics to analyze its success. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. How do you plan to reach the target?

Marketing 330
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Guide to TikTok Marketing in 2021

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But it’s no longer just about funny dances or challenges: nearly every brand can now find its audience. TikTok is an entertainment app that serves you short, 15-second videos created by its users. TikTok exploded into pop culture mostly during the 2020 pandemic, but it’s been around since 2017.

Marketing 246