Moz

FEBRUARY 12, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. And look out for Seer's very own Scott Taft's upcoming post on how to use STAT and Power BI to create your very own search intent dashboard. This week, we're taking a deep dive into search intent.

Research 60

Research Globalization Win Competitive 60

Netbasequid

AUGUST 12, 2021

But there are other essential places that must be monitored as well, such as blogs, forums, news channels, radio and podcasts. And here are some media monitoring stats to keep in mind as you think this through as well: The media monitoring tools market is projected to grow from $3.04 This list will help you narrow things down.

Benchmarking 105

Benchmarking Competitive Win Marketing 105

Similarweb

FEBRUARY 17, 2021

Sometimes it feels like search engine optimization (SEO) is all anyone is talking about. Everyone wants to appear at the top of Google. If you rank high enough on search engine results pages (SERPs), it’s easier for your potential customers to find you. The problem: competition is fierce. . Here are the topics we cover: What is an SEO strategy?

Benchmarking 59

Benchmarking Algorithm Research Competitive 59

E2M

AUGUST 8, 2022

Your objectives will change from client to client, making it necessary to set up the team. c) Plan the Resources (Set up the Team Needed). You can’t expect your business to survive without local SEO in an increasingly digitalized market. Just how powerful do you think local SEO is? Sounds great! Still confused? That’s why you need it.

Business 57

Business Benchmarking KPI Profiling 57

Netbasequid

DECEMBER 21, 2021

Here are a few stats that attest to that: Global revenue from business intelligence software was expected to reach nearly $23 billion in 2021. Whether your brand is new to the social listening game or you’ve been around the block a few times, a competitive analysis is a key ingredient in your overall market intelligence.

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Competitor Analysis Analysis Matrix Competitive Intelligence 97

Moz

JULY 23, 2020

Bring it down a level, go to industry blogs, more niche publications, the ones that you're more likely to get traction with. Posted by Shannon-McGuirk We've all been there: you plan, launch, and eagerly await the many returns on a content campaign, only to be disappointed when it falls flat. Video Transcription. Hi, Moz fans. Be realistic.

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Research IT Marketing Marketing 65

SpyFu

JANUARY 12, 2023

Domains that have had years of experience, the strategic teams, and the budget to perfect their keyword lists and the content built around them. We blend data from multiple sources, including clickstream data and Google's stats, to give a truer snapshot of activity on this keyword. Let’s do this.

Research 52

Research Advantage Advantage Competitive 52

Netbasequid

MAY 1, 2023

And in this blog, we will explore what brands should include when tracking competitors. And in this blog, we will explore what brands should include when tracking competitors. More companies are using business intelligence tools, as these stats attest: By 2030 , the market size for Business Intelligence is projected to reach USD 54.27

Competitive Intelligence 52

Competitive Intelligence Competitive Benchmarking Business Intelligence 52

Datapine Blog

APRIL 16, 2019

We read about it everywhere. The term ‘big data’ alone has become something of a buzzword in recent times – and for good reason. By implementing the right reporting tools and understanding how to analyze as well as to measure your data accurately, you will be able to make the kind of data driven decisions that will drive your business forward.

Business 115

Business Airline Data Analysis Analysis 115

Similarweb

DECEMBER 16, 2020

Whether you are a newbie at digital marketing or a veteran, marketing intelligence lingo may not always be at the tip of your tongue. The pace at which digital tools emerge and advance forces everyone to keep updating their vocabulary. We created this dictionary to help you keep track of all the terms every digital marketer needs to know. .

Marketing 98

Marketing Marketing KPI Algorithm 98

Datapine Blog

FEBRUARY 4, 2020

As we have already talked about in our previous blog post on sales reports for daily, weekly or monthly reporting, you need to figure out a couple of things when launching and executing a marketing campaign: are your efforts paying off? How do you know that? If you are doing things in the right way, should you do more of it?

Marketing 112

Marketing Marketing KPI Analysis 112

Datapine Blog

DECEMBER 28, 2021

3) Misleading Statistics Examples In Real Life. 4) How Can Statistics Be Misleading. 5) How To Avoid & Identify The Misuse Of Statistics? Statistical analyses have historically been a stalwart of the high-tech and advanced business industries, and today they are more important than ever. If all this is true, what is the problem with statistics?

Data Mining 145

Data Mining Analysis Globalization Research 145

Netbasequid

JANUARY 20, 2021

Whether you’re a seasoned market analyst or just getting your feet wet in the world of market research, there are seven steps everyone follows. At least, those who are capturing actionable insight do! Every bit of consumer insight must be wrapped in context or you’re guessing at its intent. You’re going to get a lot of results.

Market Research 98

Market Research Marketing Research Research Marketing 98

Datapine Blog

JULY 3, 2019

These metrics are utilized by marketing teams to assess their efforts in all critical areas of social media-based performance, including engagement and advertising. Social platforms provide some of the most powerful, as well as sustainable, mediums on which to do so. In fact, LinkedIn boasts over 530 million user profiles to date.

KPI 87

KPI Benchmarking Advantage Advantage 87

Datapine Blog

SEPTEMBER 4, 2023

Table of Contents 1) The Benefits Of Data Visualization 2) Our Top 27 Best Data Visualizations 3) Interactive Data Visualization: What’s In It For Me? 4) Static vs. Animated Data Visualization Data is the new oil? No, data is the new soil.” ” – David McCandless Humans are visual creatures. This very notion is the core of visualization.

Advantage 105

Advantage Advantage Travel Entertainment 105

Moz

AUGUST 6, 2019

Posted by Victor_Ijidola It’s easy to find writers; they’re everywhere — from a one-second Google search to asking on LinkedIn. But hiring the best ones? That's the daunting task marketers and business owners face. And you do not just need writers, you need exceptional SEO content writers. But how do you find these exceptional wordsmiths?

Knowledge 54

Knowledge Algorithm Research Information 54

Moz

JANUARY 5, 2020

Nothing in my career satisfies me more than advising any brand that’s determined to improve life quality in some spot on the map. It does my heart good to see it, but here’s my completely unsentimental take on the challenges you face: The Internet, and Google’s local platforms in particular, are a complete mess. Level 1: Feed Google.

Alliance 78

Alliance Travel Education Restaurants 78

Netbasequid

JANUARY 20, 2021

Along with everything else this year, the social media analytics game has undergone accelerated transformation – and it’s essential to stay on top of the latest and greatest offerings with these stats, facts and insight to inform your digital marketing efforts. It’s about offering a personalized experience.

Marketing 116

Marketing Marketing Profiling Competitor Analysis 116

Moz

AUGUST 13, 2020

Posted by Dr-Pete Needless to say, we're facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home and not on-the-go, we're left wondering where to focus our optimization efforts. Is desktop the most important?

Algorithm 64

Algorithm Research Knowledge Information 64

Moz

APRIL 14, 2020

Note: This post was co-authored by Cyrus Shepard and Rida Abidi. Working with the team at SearchPilot , we devised an A/B split test experiment to remove Moz Blog posts from Google featured snippets, and measure the impact on traffic. Posted by Cyrus-Shepard. Everyone wants to win Google featured snippets. No more double-dips.

Loss 66

Loss Win Learning IT 66

Moz

DECEMBER 3, 2018

A quick refresher from last time: I pulled data from 50 keyword-targeted articles written on Brafton ’s blog between January and June of 2018. By using our own data, the study benefited from: The same root Domain Authority across all content. Known original keyword targets for each blog (rather than guessing).

Competitive Landscape 56

Competitive Landscape Algorithm Analysis Competitive 56

Zoominfo

OCTOBER 7, 2018

In some cases, information needs to be up-to-the-instant fresh but, in other situations and use cases, stats are pulled from the past and mixed and matched to create new numbers, valuations, and decisions. Once my team is submitted, I only really care about accurate updates on my fantasy team and the team I’m playing against.

Sports 100

Sports Algorithm Sales Loss 100

Moz

OCTOBER 25, 2019

We asked our incredibly patient, phenomenally smart attendees to submit their questions via email and promised to answer them in an upcoming blog post. Things didn't quite go as planned, though. The next best thing to a live webinar Q&A? If you had a question and missed the submission window, don't worry! Is there a GTM tag for this?

Win 49

Win Commerce Research Competitive 49

Moz

JANUARY 2, 2020

We're kicking off 2020 with a comprehensive yet gloriously simple recipe from Cyrus Shepard for creating truly effective SEO reports. From tying KPIs to business metrics to delivering bad news effectively, your reports have never looked so good. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription.

Commerce 67

Commerce Information Business Research 67

Moz

MARCH 1, 2019

Posted by BritneyMuller It's finally here, for your review and feedback: Chapter 7 of the new Beginner's Guide to SEO, the last chapter. We cap off the guide with advice on how to measure, prioritize, and execute on your SEO. As always, let us know what you think of Chapter 7 in the comments ! Set yourself up for success. In SEO, it’s no different.

Benchmarking 49

Benchmarking Restaurants Briefing Competitive 49

Moz

MAY 6, 2019

Did you find a blog post on the search engine result page that attracted your attention? If you answered “yes” to all of these questions, then the author who wrote this piece of content did their job very well: They created a piece of content that fulfilled your intent. Did you find the content on the page helpful?

Brainstorming 71

Brainstorming Education Research Learning 71

Moz

JANUARY 16, 2019

Use content to fuel social media distribution (and not the other way around) Prior to selling the brand and blog to Neil Patel, Kissmetrics had no dedicated social media manager at the height of their success. The Kissmetrics blog received nearly 85% of its traffic from organic search. Social media did drive traffic to their posts.

Sales 57

Sales Research Management Competitive 57

Moz

DECEMBER 13, 2020

What usually happens: The content team creates what they think is a great content asset. The outreach team identifies website owners who are likely to be interested in that asset, and starts the outreach. The outreach team identifies website owners who are likely to be interested in that asset, and starts the outreach.

Profiling 60

Profiling Sales Research Gaming 60

Moz

JULY 22, 2019

Posted by Alex-T I’m always fascinated with the marketing budgets of enterprise-level companies that are ready to pay astronomical sums to contractors. A recent shmooze in the community was thanks to Hertz that paid 32M to Accentura agency , which (so far) hasn't resulted in any substantial changes to their site. Links are inherently relationships.

Marketing 57

Marketing Marketing Banking Research 57

Moz

FEBRUARY 27, 2019

Take a look: I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting. Getting it right: A little market near me.

Retail 48

Retail Brainstorming Win Banking 48

Moz

MAY 19, 2019

This is hugely important to anyone who creates content on the web: Stats about how much data we create are great, but the stories buried in that data are what really matter. This instantly-Tweetable snippet was referenced in Forbes in 2018 , mentioned by MediaPost in 2016 , and covered on Science Daily in 2013. From Seagate.

Marketing 58

Marketing Marketing Sports Globalization 58