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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Post each edition, our team takes a step back through an empathy led approach and assess data from all stakeholders engaging with the AO. Focusing on the fans of the Australian Grand Prix Australian Grand Prix Corporation (AGPC) General Manager of Marketing and Experience, Arthur Gillion, will never forget 13 March 2020.

Sports 553
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16 Must-Have Content Marketing Tools in 2022

mention

There are dozens of content marketing tools to choose from. But remember, there is no content marketing tool that can take the place of a good content marketing strategy and all the work that goes into it. The intent behind content marketing activities is to influence consumer behavior and guide their purchasing decisions.

Marketing 363
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Referral Marketing for SaaS: How to Drive Growth and Retention

mention

But can referral marketing for SaaS be the solution to generate leads without spending thousands on marketing? Join us on the journey while we dive deep into referral marketing for SaaS Table of Contents: What Is Referral Marketing ? Referral marketing produces noteworthy results. We say, yes, it can be!

Marketing 130
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How Generative AI Revolutionized Market Intelligence in 2023

Alpha Sense BI

We’ve been leading the way in unlocking the unprecedented potential for genAI to completely transform market intelligence. Our mission is to improve the business world’s strategic decision-making by fueling it with better information at every step. Here are the nine best releases we launched at AlphaSense this past year: 1.

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How to Build a Sales Territory Plan with a Buyer-Centric Approach

Zoominfo

There’s a lot to think about when developing an annual sales plan to support your organization’s strategy and objectives: New customer acquisition, customer retention, increasing share of wallet, resource budgeting … just to name a few. But don’t forget about your sales territory plan. What is a Sales Territory Plan?

Sales 100
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The Business Leader’s Guide to Marketing and Sales Alignment

Zoominfo

Discord between marketing and sales departments is an age-old story. The marketing team gets annoyed at the sales team for failing to follow up on leads and in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place. 5 Ways to Facilitate Better Marketing and Sales Alignment.

Sales 223
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How to Create the Best Sales Kickoff (SKO)

Zoominfo

While it’s great to see a motivated sales team working hard day in and day out, it’s important for them to take a step back and regroup every once in a while. That’s what makes the annual sales kickoff meeting so important. “Selling to Marketers” was the focus of the event. Let’s get into it.

Sales 182