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Brand Tracking: The Ultimate Guide for 2024

mention

Brand tracking analyzes customer data to explain a brand’s positioning in the market and measure how well people recognize this name in the market. Let’s deep dive into the idea of brand tracking and outline the steps to create a brand tracking survey from scratch.

Commerce 167
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How BI Can Help Enterprises Overcome The Effects Of The Pandemic

Smart Data Collective

According to a Google-commissioned IDG survey, 55% of respondents have postponed or canceled at least one technology project. At Itransition, we believe that the adoption of business intelligence (BI) can enable enterprises to transform and continually adapt to the ever-changing market conditions. Insight analytics. Action points.

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Insurance IT leaders herald new era for digital customer experience

CIO

For Pappas, the customer has become the “North Star” in the digital era, and other insurance CIOs concur, as improving the customer experience and operational excellence — not revenue growth — tops the list of insurance digitalization initiatives in 2023, according to a recent Gartner survey of CIOs across 81 countries.

IT 738
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Customer Data Analytics is Critical to the Future of Account-Based Marketing

Smart Data Collective

A recent survey of experienced marketers revealed that more than two-thirds of them plan on using big data technology solutions to make their account selection process smoother. Without the proper BI solution , your ICP would lack proper detail. BI solutions can help you recognize who should you go after first. Not convinced?

Marketing 351
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Tech leaders weigh in on the upside and flipside of generative AI

CIO

Since the middle of last year, we’ve been analyzing the potential impact, opportunities, and risks of the speed of innovation in this area, as well as introduced policies and implemented measures to minimize risks,” he says. Generative AI has colossal potential to impact multiple areas of business,” he says. “An

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Ways Big Data Creates a Better Customer Experience In Fintech

Smart Data Collective

They can also use this information to analyze consumer behavior and create tailored services. Thanks to it, the financial industry can now: Analyze customer behavior to propose new products. Analyze customer satisfaction survey results. Big data evaluates customer satisfaction rates from survey results.

Banking 317
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5 ways to maximize your cloud investment

CIO

We also use Microsoft Power BI, a customer experience platform to survey customers, and we review support tickets to determine where any problems may lie,” he says. “We Those teams should measure the efficiency of cloud spend, optimize costs, analyze spend, and issue reports to leadership, says Vunvulea.