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How Data is Changing the Media & Entertainment Industry

CIO

In the media and entertainment business, success is engaging viewers and creating “stickiness.” Traditionally, media and entertainment companies only used data for basic operational reporting. Traditionally, media and entertainment companies only used data for basic operational reporting. Today, data is defining the industry.

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Porsche Carrera Cup Brasil gets real-time data boost

CIO

Defining a strategic relationship In July 2023, Dener Motorsport began working with Microsoft Fabric to get at that data in real-time, specifically Fabric components Synapse Real-Time Analytics for data streaming analysis, and Data Activator to monitor and trigger actions in real-time.

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Speed to Insight is the Entertainment Game Changer

Netbasequid

Data analysis is essential for any business hoping to succeed in a world of fickle consumers and constantly shifting audience segments. Do you see data analysis and consumer insights playing a role in the entertainment and media business of the future? Let’s get started! If so, how?

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LaLiga transforms fan experience with AI

CIO

The transformation, which started in partnership with Microsoft in 2016, is also enabling LaLiga to expand its business by offering technology platforms and services to the sports and entertainment industry at large. With 112,000 reports in the system and 8 million bits of information, it’s a huge amount of information for 42 clubs.”

Sports 516
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From Raw Data to Visualization: Marvel Social Graph Analysis

Smart Data Collective

Last year, we talked about the growing importance of big data in the entertainment industry. Based on the information presented above, graphical analysis using raw data is important to create a good plot for any Marvel movie. Marvel is one of the many companies using big data to optimize its business model.

Analysis 281
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How data science gives Games 24×7 a hyperpersonalized edge

CIO

India-based Games24x7, a digital-first company, believes that “the best gaming experiences are created at the intersection of entertainment and science.” Data is the key for making informed decisions and building customer experiences. Generally, this covers most of our current data consumption and analysis and it is very mature.

Gaming 419
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Entertainment Industry Primer: How Creatives Should Use Consumer Research to Validate Ideas

Netbasequid

Creatives and entertainment industry experts are torn about the inevitable adoption of advanced AI and data analysis capabilities. The entertainment industry has begun moving beyond it, but that skepticism remains. They don’t want an algorithm telling them how to tell a story—and are doubtful it can.