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How Data is Changing the Media & Entertainment Industry

CIO

In the media and entertainment business, success is engaging viewers and creating “stickiness.” Traditionally, media and entertainment companies only used data for basic operational reporting. That happens when you understand viewer preferences and understand how audiences interact or consume content.

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Speed to Insight is the Entertainment Game Changer

Netbasequid

Data analysis is essential for any business hoping to succeed in a world of fickle consumers and constantly shifting audience segments. Do you see data analysis and consumer insights playing a role in the entertainment and media business of the future? Being on trend is critical in entertainment and just in general.

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From Raw Data to Visualization: Marvel Social Graph Analysis

Smart Data Collective

Last year, we talked about the growing importance of big data in the entertainment industry. Based on the information presented above, graphical analysis using raw data is important to create a good plot for any Marvel movie. Marvel is one of the many companies using big data to optimize its business model.

Analysis 285
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LaLiga transforms fan experience with AI

CIO

The transformation, which started in partnership with Microsoft in 2016, is also enabling LaLiga to expand its business by offering technology platforms and services to the sports and entertainment industry at large. million data points captured in near real-time per match.

Sports 595
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Entertainment Industry Primer: How Creatives Should Use Consumer Research to Validate Ideas

Netbasequid

Creatives and entertainment industry experts are torn about the inevitable adoption of advanced AI and data analysis capabilities. The entertainment industry has begun moving beyond it, but that skepticism remains. How can audience segmentation and analysis shape creative direction?

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Sports and Entertainment Trends Shift, Spike & Set the Stage for 2022

Netbasequid

Staying on top of these shifts and entertainment trends throughout 2022 using market research will be critical when attempting to keep pace with consumer mindset shifts. We’ll take a brief look here at the world of sports and entertainment with a focus on: Comparing today’s conversation versus the historical narrative. million by 2024.

Sports 98
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The 10 highest-paying industries for IT talent

CIO

There’s a demand for skills such as cybersecurity, cloud, IT project management, UX/UI design, change management, and business analysis. Entertainment At first thought, you might not think of the entertainment industry as having a high demand for IT roles, but there’s plenty of need for skilled tech professionals.

IT 764