article thumbnail

Rediscovering the value of information

CIO

In his dissertation at Stanford in 1976, smartphone pioneer and founder and CEO of General Magic Marc Porat correctly prophesied that the future would be defined by “ information machines, information workers, and information companies.” It is high time to get serious about information management.

article thumbnail

Salesforce Data Cloud updates aim to ease data analysis, AI app development

CIO

Salesforce is updating its Data Cloud with vector database and Einstein Copilot Search capabilities in an effort to help enterprises use unstructured data for analysis. Answers comes with semantically relevant information, citing the knowledge sources used to craft the answers, the company said.

Analysis 724
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Guide to Social Media Competitive Analysis (Template)

Crayon

The ubiquity of marketing activity across platforms like Twitter and LinkedIn has given rise to social media competitive analysis—an exercise that companies undertake in hopes of improving their own strategies. What is social media competitive analysis? Present your analysis. Create your template (or use ours). Gather your data.

Analysis 662
article thumbnail

Competitor Messaging Analysis: A Step-by-Step Guide

Crayon

By analyzing how your competitors talk about themselves, you equip yourself with the information needed to craft powerful, unique messaging of your own. Now, conducting a full-scale competitive analysis can feel daunting, particularly when your sole focus is on verbiage.

Analysis 661
article thumbnail

How ZoomInfo Enhances Your Database Management Strategy

It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh. It's quite a process for marketing teams to develop a long-term data management strategy.

article thumbnail

8 Key Steps to Help You Spot Competitor Analysis Trends in 2023

Crayon

Effective competitive intelligence requires constant aggregation and analysis in order to turn information into actionable insights. But how do you get the right intelligence, how do you draw conclusions from that data, and what do you do with that analysis? and reading online reviews. It ain't easy. But there’s hope!

article thumbnail

Competitive Analysis Requires Benchmarking Your Own Company

Crayon

This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success. Keep reading to learn how to benchmark your company against your competition for a successful competitive analysis. As you conduct a competitive analysis , you’re gathering similar information on your competition.