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A simplified view of the enterprise tech market

CIO

The reason the analyst’s view of the market is so unsatisfying isn’t hard to decipher. Their objective is to break this massive market down into evermore narrow categories so that they can compare vendors and create the nice little graphs that every tech vendor clamors to be included within. It literally made my head hurt.

Marketing 483
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How To Write A Competitor Analysis Report

Aqute Intelligence

Staying ahead in a competitive market requires a deep understanding of your rivals. A well-researched and informative competitor analysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. What is a competitor analysis report?

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Huawei unveils plans to target Small and Medium Enterprise market at MWC

CIO

Bob Chen, EBG Vice-President, also announced the new Small and Medium Enterprise business strategy at the MWC, which will see Huawei step up investment in this market to support these businesses as they seek to transform. EBG is also transforming its organization, channel, and IT equipment to extend its breadth in the SME-dominated markets.

Marketing 593
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Tools and Resources to Boost Market Intelligence Team Value and Efficiency: Part 2

Crayon

Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).

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Your 2023 Market Analysis Template

Netbasequid

Conducting a market analysis may sound like an uphill task, and it can be, but the process is too important to be ignored. So, we have created a market analysis template to guide you through the process and make it easier to perform regularly. What is a Market Analysis? Challenges 1.

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Generac powers business transformation with data, AI

CIO

The CIO, who attributes Generac’s speedy digital transformation in part to his partnerships with Microsoft and Databricks, says PowerInsights’ data and AI capabilities have generated actionable intelligence about Generac’s installed base of customers, including go-to-market scoring, as well as recommendations by product and location.

Business 602
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Rediscovering the value of information

CIO

Executive briefings and annual reports are full of “this is how much we are spending on hot new technologies” factoids. Analyst firm Deep Analysis posits that the 400-plus vendor market for intelligent document processing alone could grow to $4 billion by the end of 2026.