article thumbnail

Personalization and Customer Profiling with AI-Driven Helpdesk Software

Smart Data Collective

Through the analysis of data and the creation of detailed customer profiles, businesses can anticipate the needs of their clientele and provide customized solutions, fostering a strong bond between the brand and its customers. By crafting in-depth customer profiles, you acquire an understanding of what motivates each individual customer.

Profiling 253
article thumbnail

Women IT leaders take center stage

CIO

Karen Stine, head of data, Willis Towers Watson Willis Towers Watson So Stine focused on raising her profile in the data profession by writing white papers, posting thoughts online, working with professional organizations, seeking speaking engagements, and seizing high-profile opportunities at work. “It

IT 807
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Salesforce Data Cloud updates aim to ease data analysis, AI app development

CIO

This database allows Salesforce customers to combine structured and unstructured data, creating a more comprehensive customer profile,” the company said in a press release, adding that once the unstructured data is added to the Data Cloud, it is automatically converted into a usable format across the Einstein 1 platform.

Analysis 704
article thumbnail

The Advantages of SaaS for Data Security Strategies

Smart Data Collective

As internet connections become speedier and more reliable, businesses and consumers turn to SaaS for its convenience and other advantages. The financial intelligence and analytics company points out the many advantages of software-as-a-service solutions. SaaS advantages for data security. billion market. SaaS and data security.

Advantage 174
article thumbnail

What is your data strategy for an AI future?

CIO

There’ve also been several high-profile cases of legal firms getting into hot water by submitting fake, AI-generated cases as evidence of precedence in legal disputes. Sports Illustrated and its CEO found this out recently when it was revealed the magazine published articles written by fake authors with AI-generated images.

Sports 809
article thumbnail

The Omnichannel Shopping Experience: How to Address Customer Preferences

CIO

A critical step in creating a smooth journey is offering digital profiles that can be accessed by customers across multiple synchronous shopping channels. Digital profiles spare individuals (both in-store and online) from repeatedly having to input information. Nearly two-thirds (65%) of U.S. Nearly two-thirds (65%) of U.S.

Profiling 606
article thumbnail

7 Ways To Use Big Data To Your Advantage On Social Media

Smart Data Collective

Businesses can use big data in many capacities, but those who use it for social media are at a huge advantage. Here are seven advantageous ways to do so. You don’t have to “trick” consumers into following your brand if you know how to personalize your social media profiles. Focus on Instagram Insights.

Advantage 282