mention

JANUARY 31, 2024

This explains why you need to give some serious thought to combining social media with your customer relationship management (CRM). Tools like HubSpot or Zoho let you create workflows triggered by specific actions. But you have to go with a tool that offers competitor analytics. This can lead to fragmented customer profiles.

Profiling 144

Profiling Sales Analysis Loss 144

Zoominfo

OCTOBER 28, 2020

Offer expansion is one of four core quadrants of a go-to-market framework. When digging into why small and large businesses are releasing so many more products in 2020 than in 2019 or 2018, there are two main reasons: survival and opportunity. Figure 1 : Mentions of “product launch” jumped up in 2020. Source: ZoomInfo.

Innovation 178

Innovation Business Win Gaming 178

mention

OCTOBER 11, 2023

And why not? Table of contents : Why Go Niche? Strategies to Secure Your Niche Success Employ Digital Tools Find Your Digital Sweet Spot Why Go Niche? So why should you fight this urge and choose the road less traveled? With over 10,700 digital marketing agencies in the U.S. is up for grabs.

Marketing 167

Marketing Marketing Commerce Knowledge 167

Smart Data Collective

FEBRUARY 22, 2022

E-commerce startups are investing most heavily in big data, which is why the e-commerce analytics market will be worth over $22 billion by 2025. They are in very competitive markets and have to go head to head with giants like Amazon and eBay. The preceding link from HubSpot lists some of the data analytics platforms that can help.

Startups 322

Startups Commerce Sales Retail 322

mention

OCTOBER 20, 2023

Repurposing content gives you the option to use valuable content you’ve created on all of your channels, yet going back and recreating content is difficult to do. Source You’ve done the research and know what topics will work for your audience, don’t let all the work you’ve done on one blog post go to waste.

Information 176

Information Gaming Marketing Marketing 176

Smart Data Collective

JUNE 29, 2022

That’s why it’s so important for businesses to get their email marketing campaigns right. You will need to test different CTAs, which is going to require data analytics tools. You can get even more value from email marketing if you leverage data strategically.

Data Mining 269

Data Mining Marketing Marketing Entertainment 269

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Offer expansion.

Marketing 264

Marketing Marketing Market Intelligence Hospitals 264

mention

NOVEMBER 24, 2023

If you’re losing customers at some point during the customer journey, an audit can help you understand where and why that’s happening. An audit can help you uncover opportunities to create a superior customer experience and go the extra mile when your competitors may be only doing the bare minimum. Is your messaging consistent?

Benchmarking 167

Benchmarking Competitive Landscape Human Resources Retail 167

Zoominfo

JUNE 8, 2020

And in most cases, these capabilities are not going to go back into hibernation when the COVID-19 crisis is over. I found that Hubspot has been tracking this pretty well in their blog. And I bet when I say what it is, you’re going to nod your head in agreement that you’re seeing it too. What did they find?

Sales 195

Sales Knowledge Innovation Marketing 195

Zoominfo

DECEMBER 28, 2020

For instance, buyers are 67% more likely to accept a meeting if the pitch is customized to their situation, says HubSpot. Your sales agent follows up to learn why the lead didn’t use the product. Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications.

Sales 309

Sales Win Research Gaming 309

Zoominfo

DECEMBER 13, 2018

We strongly recommend you go check it out! Go take look if you’re in need of some quick sales inspiration! Go check it out! Go check it out! 7. HubSpot. If you’ve never heard of HubSpot you’ve likely been living under a rock. Featured Video : Why “Customer Success” Will Earn You More Money.

Sales 187

Sales Win Gaming Research 187

Zoominfo

MAY 9, 2022

But how should you go about evaluating these tools and what factors should you consider before you commit? Why Do You Need a Sales Engagement Platform? Base compensation and incentives can add up quickly, which is why maximizing revenues driven by your sales organization is crucial. They generally make a lot of money.

Sales 130

Sales Startups Technology Technology 130

Zoominfo

OCTOBER 31, 2018

So, why aren’t more B2B companies jumping on the influencer bandwagon? If your organization still relies on directly promotional content, you aren’t going to see the results you are looking for. To put it simply, most B2B marketers aren’t sure how to make influencer marketing work for them. In today’s post, we remedy this issue.

Marketing 153

Marketing Marketing Entertainment Sales 153

Zoominfo

OCTOBER 18, 2022

The level of competition in your industry or vertical, general awareness of your product category, and total addressable market (TAM) should all inform your go-to-market motions, and also dictate where you allocate your resources. Demand creation Includes webinars, white papers, and product trials 3.

Startups 130

Startups SWOT Sales Enablement Sales 130

Netbasequid

NOVEMBER 3, 2021

Case in point, HubSpot is all about you. But – used in conjunction with your other market intelligence tools, HubSpot is an excellent resource to help take you in the direction you need to go. With the digital transformation sweeping the planet, why not keep tabs on how others utilize their cloud infrastructure?

Market Intelligence 98

Market Intelligence Intelligence Intelligence Marketing 98

Weidert Group

MARCH 4, 2022

But where can marketers go from there? This is where the HubSpot campaigns tool comes in handy. We’ll let HubSpot show you the how-to of setting up the campaigns tool ; we’ll show you the why and when.

Marketing 52

Marketing Marketing IT Technology 52

SpyFu

NOVEMBER 1, 2021

Real mastery of PPC won’t come from these courses—only practice can give you that—but they will give you the foundation you need to get started with confidence so you can minimize errors and maximize returns from the get-go. These courses are free, well made, and include certifications to prove your knowledge.

Knowledge 98

Knowledge Win Sales Learning 98

Zoominfo

NOVEMBER 20, 2023

Why Data Quality Matters for Generative AI While AI tools in the broadest sense have been in development for decades, the explosion of recent interest is fueled by the release of consumer-focused products, like Google’s Bard and Open AI’s ChatGPT. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Marketing 130

Marketing Marketing Gaming Innovation 130

Zoominfo

DECEMBER 19, 2018

And, according to the Social Triggers TV show notes, that’s exactly why you should check out the videos on this channel. Go check it out! Go check out this channel for in-depth, educational marketing content. Go check out Carla’s YouTube channel for your daily dose of innovation and creativity! 1. Marketing 360.

Marketing 220

Marketing Marketing Travel Education 220

Smart Data Collective

JUNE 5, 2021

Let’s take a deeper look into what LSI is, how it’s relevant to the world of organic search, and why LSI-driven keywords should become an essential consideration within your marketing strategy moving forward. By far the most easy way of finding relevant LSI keywords is by going to Google itself.

Algorithm 343

Algorithm Intelligence Intelligence Research 343

Zoominfo

MARCH 31, 2023

To get the full picture, you’ll need to understand: How data exists today in the majority of businesses Why the data management status quo is almost certainly harming your business How to break the restraints holding you back from making the best data-driven decisions What Are Data Silos?

Business 130

Business Win Benchmarking Information 130

mention

JUNE 8, 2021

Screenshot from HubSpot. I’ll go through what the bare bones should look like later, but can you just imagine how inefficient a process is with different staff having different methods to get the same result? And… you have ZERO ground to go back with, “That’s not what I wanted, Steve!”. Not convinced? A jumbled mess?

Briefing 246

Briefing Marketing Marketing Competitive 246

Zoominfo

JUNE 8, 2020

And in most cases, these capabilities are not going to go back into hibernation when the COVID-19 crisis is over. I found that Hubspot has been tracking this pretty well in their blog. And I bet when I say what it is, you’re going to nod your head in agreement that you’re seeing it too. What did they find?

Sales 147

Sales Knowledge Innovation Marketing 147

Zoominfo

NOVEMBER 11, 2019

When people ask for discounts, Wernke says, they’re asking if what they’re buying is going to be successful. They don’t want a product that’s going to sit on the shelf. If you say they aren’t, they’ll tell you why they are. Why did you pick number X?”. Is that a reason why you chose a higher number than I expected?

Sales 191

Sales Win Entertainment Gaming 191

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Offer expansion.

Marketing 130

Marketing Marketing Market Intelligence Hospitals 130

Zoominfo

DECEMBER 13, 2018

We strongly recommend you go check it out! Go take look if you’re in need of some quick sales inspiration! Go check it out! Go check it out! HubSpot If you’ve never heard of HubSpot you’ve likely been living under a rock. Head over to the HubSpot YouTube channel for a wealth of inbound sales resources.

Sales 100

Sales Win Gaming Research 100

Zoominfo

OCTOBER 5, 2021

And, according to the Social Triggers TV show notes, that’s exactly why you should check out the videos on this channel. Go check it out! Go check out this channel for in-depth, educational marketing content. Go check out Carla’s YouTube channel for your daily dose of innovation and creativity!

Marketing 100

Marketing Marketing Travel Education 100

Zoominfo

JUNE 27, 2019

But why, when it comes down to it, are many of these ideas so difficult to execute? As soon as you dig in and get going, you’ll lose yourself in the work. And we should totally talk about that stuff, but also we have to consider why are we doing this in the first place? Focus on the process, not the end goal. Because it is.

Marketing 185

Marketing Marketing Startups Capital 185

mention

SEPTEMBER 15, 2023

This is why 80% of companies use customer satisfaction scores to figure out how to delight their users. Let us look at the top reasons why you should prioritize customer feedback. According to HubSpot , there is a 60-70% chance of reselling to an existing customer. And guess what?

Innovation 157

Innovation Marketing Marketing Algorithm 157

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. That’s why we’re the only vendor in the world that has the ability to create a very successful B2B marketing platform.”

Marketing 100

Marketing Marketing Sales Algorithm 100

CXL

OCTOBER 16, 2022

Why such a poor return? Combine CAC and LTV (lifetime value), which go beyond sales to measure acquisition efficiency and value, for a clearer picture. Customer acquisition is going well. Website analytics data and voice-of-customer (VoC) research show where and why shoppers fall out of your acquisition funnel.

Retail 107

Retail Sales Marketing Marketing 107

Zoominfo

JULY 15, 2019

Today, we’ll walk you through the concept of brand activation, why it’s a valuable branding practice, and plus, we offer several tips and examples to guide you through successful brand activations. Why is brand activation important? We understand why — desks and cubicles don’t exactly inspire the same appeal as a brick-and-mortar shop.

Marketing 246

Marketing Marketing Retail Gaming 246

Zoominfo

NOVEMBER 13, 2019

When people ask for discounts, Wernke says, “They’re asking if what they’re buying is going to be successful. They don’t want a product that’s going to sit on the shelf. If you say they aren’t, they’ll tell you why they are. The key to doing this is to get the prospect to tell you why they want to buy. Price is relative.

Sales 130

Sales Win Entertainment Gaming 130

CXL

JULY 25, 2022

Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert. Strong CTAs go beyond “buy now”. The traditional answer as to why CTAs are important is that “customers don’t take action unless they’re told what to do.”. Time (How long is this going to take?); What happens next?

Copywrite 121

Copywrite Benchmarking Learning Sales 121

Similarweb

APRIL 16, 2021

Why are buyer personas important? You’ve created a solid marketing strategy with top-notch campaigns that you know are going to kill it on social media and your blog. Why wouldn’t she buy our product? Why wouldn’t he buy our product? HubSpot buyer persona example. Why wouldn’t she buy our product?

Market Research 97

Market Research Marketing Research Sports Competitive Landscape 97

Zoominfo

OCTOBER 5, 2021

Today, we’ll walk you through the concept of brand activation, why it’s a valuable branding practice, and plus, we offer several tips and examples to guide you through successful brand activations. Why Is Brand Activation Important? We understand why — desks and cubicles don’t exactly inspire the same appeal as a brick-and-mortar shop.

Marketing 130

Marketing Marketing Retail Gaming 130

Aqute Intelligence

MARCH 15, 2023

The most obvious reason why companies want to know is so that their salespeople can then go and target those customers. One difference between BuiltWith and FeaturedCustomers is that BuiltWith returns very long lists of customers (in the image above - 300K Hubspot customers; in the case of, say, Google Ads, millions of customers.

Competitor Analysis 130

Competitor Analysis Profiling Competitive Intelligence Analysis 130