CIO

JULY 25, 2023

Salesforce is adding new features to its Commerce Cloud that will help organizations embed digital commerce capabilities into sales, service, or marketing processes to drive more revenue, the company said on Tuesday. The Reorder Portal can be used by organizations to offer their customers personalized buying opportunities, Salesforces said.

Commerce 593

Commerce IT Knowledge Sales 593

Smart Data Collective

JUNE 29, 2022

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. Personalize Your Emails.

Data Mining 267

Data Mining Marketing Marketing Entertainment 267

Zoominfo

JANUARY 22, 2021

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. That’s where personalized content comes in. But how do you know who to personalize content for? Before you can personalize any content or messaging, you need to identify your target market.

Marketing 221

Marketing Marketing Market Segmentation Profiling 221

Smart Data Collective

OCTOBER 17, 2022

Email marketing is widespread, with 333.2 Email marketing is the most acceptable way to give precise customer data, but you must guarantee your efforts aren’t wasted. Using data analytics help your email marketing strategies succeed. Using data analytics help your email marketing strategies succeed.

Marketing 301

Marketing Marketing Market Segmentation Analysis 301

mention

JUNE 9, 2023

Are you struggling to generate leads for your B2B business? According to a recent study, only 17% of marketers believe they are generating enough leads for their sales teams. With the fierce competition in the market, it’s no surprise that many businesses struggle to generate a steady stream of qualified leads.

Profiling 343

Profiling Sales Information Marketing 343

mention

MARCH 1, 2023

Email marketing automation has become an essential tool for businesses to reach out to their customers and clients, and with an average ROI of $36 per $1 spent , it’s not hard to see why. This makes it crucial for growing businesses to review the market thoroughly and develop an email stack that fits their needs, goals, and budget.

Marketing 275

Marketing Marketing Startups Commerce 275

CIO

NOVEMBER 22, 2023

I think of myself as a techie, but I’m probably more of an insurance person who’s just good at tech rather than the other way round,” says Jonathon Valentine, the company’s CIO and co-founder. So it’s always a cycle of learning what the customer wants, what their issue is; the fact there’s a wide screen about that person.”

Algorithm 647

Algorithm Learning Technology Technology 647

mention

MAY 19, 2021

Due to the COVID-19 pandemic that caught us napping, it is interesting to hypothesize how these events will affect content marketing in 2021. There is a constant struggle for marketing professionals to catch your reader’s attention. Personalize your content and communications. Create long-form content.

Win 354

Win Marketing Marketing Algorithm 354

Zoominfo

JUNE 28, 2021

Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Many people conflate conversational marketing with chatbots.

Marketing 246

Marketing Marketing Sales Information 246

Zoominfo

SEPTEMBER 5, 2023

With a foundation of the most comprehensive B2B data available, it’s possible to turn those challenges into opportunities with plenty of upside. Here’s how adding best-in-class ZoomInfo B2B data to your data supply chain can further optimize your AI models to produce new data insight, create realistic simulations, and design novel solutions.

Marketing 130

Marketing Marketing Profiling Analysis 130

mention

JANUARY 12, 2024

Video content accounts for 80% of all the marketing material we see online today. Focusing on video marketing in 2024 is a great move for businesses and marketers. 2023 has been a great year for marketers who created more video content for businesses. Importance of Video Marketing Customers love video content.

Marketing 167

Marketing Marketing Education Entertainment 167

CIO

MARCH 17, 2023

In addition to showcasing your executive experience and accomplishments, effective and targeted personal branding can demonstrate thought leadership and expertise within specific domain areas, as well as make a statement about your core values, character, and attitude. It’s fine to adjust your personal brand as well.

Profiling 749

Profiling Win Innovation Technology 749

mention

DECEMBER 8, 2021

The B2B marketplace demands innovation, but when it comes to content marketing meeting deadlines can be counter-productive to creativity. Nevertheless, creativity should be at the forefront of campaigns , with writers, marketers, and designers breaking new ground at every opportunity. 15 Creative Content Marketing Examples.

Marketing 350

Marketing Marketing Copywrite Brainstorming 350

Weidert Group

APRIL 4, 2024

AI’s rise is transforming the B2B marketing landscape at a nearly unbelievable pace. As powerful language models like Open AI’s ChatGPT, Anthropic’s Claude, and Google’s Gemini reshape how people find and consume information online, industrial marketers are grappling with a new imperative: adapt or fall behind.

Marketing 77

Marketing Marketing Sales Algorithm 77

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Along with targeted ads , B2C marketers utilize Facebook for lookalike modeling.

Predictive Analytics 264

Predictive Analytics Banking Gaming Profiling 264

Zoominfo

JULY 26, 2023

For years, go-to-market leaders lived by the laws of growth through sales capacity. What we’re seeing in the market is companies running with smaller teams and supplying them with more accurate and highly personalized datasets, to drive more revenue,” says Millie Beetham, director of ZI Labs & GTM innovation at ZoomInfo.

Sales 130

Sales Marketing Marketing Profiling 130

Zoominfo

SEPTEMBER 30, 2020

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their company. And How Can They Help Marketers?

Marketing 264

Marketing Marketing Copywrite Sales 264

CIO

OCTOBER 27, 2023

A new business unit, which also has hubs in Brussels, Frankfurt, Gdansk, Vienna, and Zurich, Digital Hangar was founded in September 2022 with the aim to create the world’s best-connected travel experience, incorporating both in-person and digital services. It’s also about agile ways of working, and the need to be empowered.”

Airline 773

Airline Travel Pharmaceutical Alliance 773

CIO

JUNE 21, 2023

Recipe for Growth, for which Sysco has earned a 2023 CIO 100 Award for innovation and IT leadership, is based on applying B2C principles to Sysco’s B2B business, and calls for the company to grow 1.5 We needed to transform ourselves … and grow faster than our competitors and faster than our markets required.

IT 469

IT Commerce Restaurants Sales 469

Smart Data Collective

APRIL 4, 2021

Data-driven marketing has become the norm in almost every industry. Companies have found that big data can significantly improve the ROI of modern marketing campaigns. There are a number of platforms that use big data to help marketers reach their target customers and engage with them more efficiently. Contact Management.

Marketing 235

Marketing Marketing Sales Management 235

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? Key Benefits Of B2B Social Media Marketing Strategies For Your GTM Plan.

Marketing 200

Marketing Marketing Gaming Win 200

Zoominfo

MARCH 6, 2021

Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack.

Market Segmentation 204

Market Segmentation Analysis Sales Data Analysis 204

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. It means putting the customer at the center of every business decision, including product development and marketing.

Learning 209

Learning Marketing Marketing Restaurants 209

Alexa

MARCH 19, 2021

billion in 2019—there’s never been a better time to invest in your company’s conversational marketing efforts. To help illustrate this shift, we’ve enlisted the help of five experts to share their thoughts and opinions about what conversational marketing trends your business should be aware of in the near future.

Marketing 207

Marketing Marketing Sales Technology 207

Zoominfo

OCTOBER 5, 2021

There’s a saying in marketing: “If you’re targeting everyone, you’re targeting no one.” That’s where personalized content comes in. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice. But how do you know who to personalize content for?

Marketing 130

Marketing Marketing Market Segmentation Profiling 130

Smart Data Collective

NOVEMBER 18, 2021

It is a vital to any company that wants to succeed in all but the least competitive markets. One idea might not work for one person, and for the next person, the idea might make their dreams come true. B2B business, in particular, brings a unique set of challenges that B2C companies don’t face.

Startups 318

Startups Business Intelligence Capital Sales 318

Zoominfo

MAY 31, 2022

Account-based marketing (ABM) is now table stakes for B2B marketers and salespeople looking to hit — and exceed — their goals. In fact, a recent survey of marketing leaders found broad agreement that ABM programs produce better pipeline growth, revenue growth, and return on investment than competing approaches.

Marketing 130

Marketing Marketing Profiling Sales 130

Alexa

JULY 12, 2021

Making cold calls and sending out promotions have their place in marketing—but how much better would it be if people just came to you instead? This is where building an inbound marketing strategy comes into play. Never leave your inbound marketing strategy up to chance, though. Conduct Audience Analysis. Produce Quality Content.

Marketing 206

Marketing Marketing Analysis Profiling 206

mention

JUNE 23, 2021

billion users, giving marketers a huge opportunity. And Instagram marketing ‘s potential reach has increased significantly this year, rising by 76 million people in just the last quarter. Market goods aren’t the only ones that prosper. During Covid-19, how would you market your company on social media?

Marketing 317

Marketing Marketing Profiling Restaurants 317

mention

APRIL 20, 2022

” And if you still think personal branding is an oxymoron, especially in this internet era, you couldn’t be more wrong. What Marc Ecko says about branding is completely apt not just for direct sellers but for B2B sellers as well as B2B professionals. Personal branding is a big topic in online business.

Profiling 337

Profiling Knowledge Loss Gaming 337

Zoominfo

JANUARY 21, 2019

Today, we bring this series to a close with the final installment– for marketers, of course. So whether you’re here to take a walk down memory lane with us, or you’re simply searching for new marketing content, you’ve come to the right place. Top B2B Lead Generation Statistics for 2018. Let’s get into it! Keep reading.

Marketing 164

Marketing Marketing Education Win 164

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Marketing 231

Marketing Marketing Sales Information 231

Zoominfo

JUNE 20, 2019

Whether it’s a friend live streaming their workout routine or a celebrity answering fan questions, the personal nature of live video is innately appealing.live. We’ve compiled 22 live streaming statistics that will inform and evolve your B2B marketing strategy. Traditional marketing tactics have been put on the back burner.

Marketing 198

Marketing Marketing Sales Information 198

Zoominfo

JUNE 14, 2022

During the past 15 years, the B2B software ecosystem has exploded. Billions of dollars have been invested in software promising to transform how sales and marketing teams reach new audiences. Instead, far too many companies made significant investments in B2B software tools, only to abandon them shortly afterward. The result?

Marketing 130

Marketing Marketing Sales Loss 130

Zoominfo

JUNE 14, 2022

Marketing mistakes are costly. Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Yet marketers often struggle with this crucial step. “In a lot of B2B businesses, we underestimate who the buying center is,” Rule says.

Marketing 130

Marketing Marketing Travel Market Segmentation 130

Zoominfo

DECEMBER 20, 2021

Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. Online chat tools are a cornerstone of this approach, more broadly known as conversational marketing. What is Conversational Marketing? Real-time communication: Messages that are sent and received instantly.

Marketing 130

Marketing Marketing Sales Research 130